(MIL) Lecture 10: Visual Information and Media

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Visual Media
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Helps in oral communicationa presentation becomes more meaningful if it has pictures; sometimes whenever we explain, we look for pictures and drawing or reference so that it can be easily understoodEasy explanationif you have a picture already, that's it already. You almost don't have to explain anything. You no longer need a lot of information because the picture almost says it allSimple presentationcomplex information can be easily presented using graphs (e.g. mathematics has a lot of numbers, but if there are charts and graphs, we can understand it more easily).Prevents wastage of timeUsually, in written or usual communication, it takes a lot of time to take place, but if you have a picture, exchange/showing of pictures and that is already your conversation so it is easily understoodPopularThere are many people who prefers chart or graphs over long speech, so with that, we can already determine that visual media is more popularArtful presentationPeople who are good at using words in terms of texts are unusual, but in terms of visual, there is quite a number. Here you can express yourself through visual arts. You can present the idea clearly when you're using visual mediaLinesUsually used when creating edges or in creating outlines of an objectLinesDescribes a shape or outlineLinesCreate texture and can be thick or thinLinesMay be actual, impoied, vertical, horizontal, diagonal or contour linesLines- In layouting, it is usually used for guides (gridlines)Shapesan enclosure of lineShapesUsually a geometric area that stands out from the space next to or around it, or because of difference in value, color, or texture.ShapesDetermines / almost tells a story because based on shape, you can figure out what the creator wants to sayGeometric Shapesusually used in mathematics, computer designing, or in word (insert shapes)Freeform Shapesusually seen in nature or bahala ka basta enclosure of linesTexturelook or roughness or smoothness of an imageTextureThe way the surface feels or is perceived to feelTextureCan be added to attract or repel interest to a visual elementColordetermined by it hue (name of color), intensity (purity of the hue), and value (lightness or darkness of hue)ColorUsed for emphasis, or may elicit emotion from viewersHueName of colorIntensityPurity of hueValueLightness and darkness of hueColorUsed for emphasis or may elicit information from viewersColor wheelGraphic designers usually base on thisPrimary colorsConsists of 3 colors namely yellow, red, and blueSecondary colorsCombination of two primary colorsTertiary colorsCombination of one primary and one secondaryYellowRepresents optimism, clarity, and warmthOrangeRepresents friendliness, cheerfulness, and confidenceRedRepresents excitement, youth, and boldPurpleShows creativity, imaginitive, and wiseBlueShows trust, dependable, and strengthGreenShows peaceful, growth, and healthGreyRepresents balance, and calmFormA figure having volume and thicknessFormAn illusion of a 3D object can be implied with the use of light and shadingFormCan be viewed from any angleVisual Design PrinciplesConsistency Center of Interest Balance Harmony Contrast Directional movement Rhythm PerspectiveConsistencyThe use of objects are almosy the same.ConsistencyOf margins, typeface, typestyle, and colors is necessaryResponsive DesignAn example of consistencyCenter of InterestDoes not necessarily need to be in the middleCenter of interestan area that first attracts attention in a compositionCenter of interestimportant objects or elements in a compositionCenter of interestcan be achieved by contrast of values, more colors, and placementBalancevisual equity in shape, form, value, color, etc.Balancecan be symmetrical and evenly or asymmetrical and unevenly balancedBalanceFormal Balance Informal BalanceFormal BalanceSymmetrical or evenlyInformal BalanceAsymmetrical or evenlyHarmonybrings together a composition with similar units, same like unity.HarmonyPictures compliment each other and they may look related to each other.ContrastUsually used to emphasize something.Contrastofferssomechangeinvaluecreating a visual discord in a compositionContrastshows the difference between shapes and can be used as a background to bring objects out and forward in a designContrastcan also be used to create an area of emphasisDirectional movementa creator guides the movement of your eyeDirectional movementA visual flow through the compositionDirectional movementcan be the suggestion of motion in a design as you move from object to object by way placement and positionRhythmlike a dance, it will have a flow of objects that will seem to be like the beat of a musicRhythmmovement in which some elements recur regularlyPerspective2d picture; Gives us DEPTH within the image.Perspectivecreatedthroughthearrangementof objects in two dimensional space to look like they appear in real lifePerspectivelearned meaning of the relationship between different objects seen in spaceEdward R. Tufte"Design cannot rescue failed content."