Create an account
___________________ are costs that remain constant as the volume of production increases or decreases.
In general, prices should not be based on costs because consumers make their purchase decisions based on perceived value, not the cost of production.
Naomi tells her sales representatives the goal is to generate at least a 20 percent return on investment for all of the industrial building supplies they sell. Naomi is using a _______________ pricing strategy.
consumers judge the benefits the product delivers against the ______________ necessary to obtain it.
Slotting allowances are used to get retailers to feature a manufacturer's product in their advertising and promotional efforts.
One of the benefits of offering a size discount to consumers is they will purchase more of a marketer's product and:
they will be less likely to switch brands.
Gerald has a number of customers for his lawn care service who never question his bill but expect their lawns to be perfect. These customers do not want low prices, they want:
Near the end of the summer season, Smitty found he still has a large inventory of bathing suits. He needs to sell them rather than hold them over to the next season when color and styles may have changed. He plans to offer them at 30 percent off the retail price. Smitty hopes that demand for bathing suits at the end of the season is:
Please allow access to your computer’s microphone to use Voice Recording.
Having trouble? Click here for help.
We can’t access your microphone!
Click the icon above to update your browser permissions and try again
Reload the page to try again!Reload
Press Cmd-0 to reset your zoom
Press Ctrl-0 to reset your zoom
It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.
Please upgrade Flash or install Chrome
to use Voice Recording.
For more help, see our troubleshooting page.
Your microphone is muted
For help fixing this issue, see this FAQ.
Star this term
You can study starred terms together