Upgrade to remove ads
exam 4 quiz questions
Terms in this set (10)
Which of the following tools is NOT used for plan implementation?
What is the essential difference between a task list and a calendar?
A task list contains details that break down individual tactics into actionable items
The purpose of management by budget is to monitor expenses to ensure the project doesn't go over budget.
Which of the follow statements is NOT the reason for having quality control?
We use quality control to keep track of the timeline of the campaign.
During an implementation process, if our measurements reveal that we are not on track, the implementation management tools can still give us the flexibility to make adjustments. We can address changes in the timing of production or distribution of tactics by revising the calendar and task lists.
Which of the following statement is not a principle of the Barcelona Declaration/Principles 2.0?
Social media can and should be given higher measurement priority over other media channels.
The literature of communication contains several models of evaluation. They basically all evaluate success along three standards. Which of the following is NOT of of the three standards?
AMEC developed the referenced Interactive Evaluation Framework that contains four categories. Which category measures the effect of messages on key publics?
What is the fundamental difference between evaluation criteria and objectives in terms of content?
Evaluation criteria include an appropriate method for measuring each objective set in a plan.
Adidas used emerging technology to create and share personalized videos of all 30,000 runners mere hours after the race ended. As a result, the company received more than 80,000 visits to the campaign microsite, with more than 13,000 visitors continuing on to Adidas.com. Which evaluation category is used here to measure success?
Sets with similar terms
TPV1 PRACTICE TEST C
Dec 5th PMP
Other sets by this creator
test 3 quiz questions
comm 216 quiz questions
Monroe's Motivator Sequence
comm 280 exam 1
Other Quizlet sets
BLAW Chapter 2
patho quiz 1