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Terms in this set (146)
The process by which persuaders break down potential recipients of their messages into small, observable units.
A small group of systematically selected people whose attitudes about a product, image, or idea are probed by a trained facilitator using in-depth, open-ended questions.
Use of statistical theory to assume some characteristics of a population based on a survey of a representative sample of that population
Audience analysis technique that divides the audience into smaller groups to more precisely infer attitudes
A strategy used by persuaders to target a small, defined audience.
Unintended recipient of a message due to media exposure or other method of contact with the message.
Age, sex, income are examples of this type of information
Intended target audience
A learned predisposition to respond a consistently favorable or unfavorable manner with respect to an object or idea
What measurement scale measures audience attitude by averaging responses that fall withing the range of strongly disagree, disagree, neutral, agree, and strongly agree.
Which of the following is FALSE regarding situations with higher Attitude-Behavior Consistency.
Situations in which attitudes are inaccessible
Which of the following is NOT a characteristic of a Literate Culture?
INCORRECT: Printed words create a linear logic.
Robert used a credit card when he bought a pair of running shoes at Belk's Department Store. Later, when he checked his yahoo email, he saw that Belk's sent him coupons for running shorts and his credit card company sent him an email that had the subject line "Recommendations Just For You." What objective is each merchant (Belk's and the Credit card company) attempting to achieve?
Donald Trump has been getting considerable news coverage because he's been saying things that other Presidential candidates won't say. What persuader objective is Trump accomplishing?
The TED Talk about gaming strategies used by companies to increase customer interaction with their products and services BEST illustrates what characteristic of persuasion in the media age?
INCORRECT: Persuasion variables are reflexive
Which video example assigned in class BEST illustrates a Literate Culture persuasion attempt?
"Scams Against The Elderly" message
Core beliefs, values, and behaviors that have been part of the American dialogue and carried on within construction of American culture.
A set of organized rules for making choices, reducing uncertainty, and reducing conflicts within a given society.
Language that pretends to communicate but really doesn't.
The domination of culture by one particular cultural group resulting in the empowerment of certain cultural beliefs, values, and practices over others.
A culture in which "self-realization" through the purchase of consumer goods is a dominant cultural belief.
Which TED talk illustrates the nature of hegemony and a means to resist it?
The Need for Strangeness
Which TED talk illustrates the idea that online interactions have stripped away the ability to make distinctions based on WHO is communication because it allows anonymity, and anonymity makes persuasion more difficult because the audience is less clear.
The end of gender
Which TED Talk illustrates the idea that culture emerges from the needs perceived by groups of people rather than from geographic proximity.
Social Maps: Intersections & Separations
Which TED talk illustrates the idea that media enables cultures across the globe to learn, adopt and modify cultural practices to fit their own needs.
Pop Culture in the Arab World
Advertising symptomatic of a consumer culture promotes how audience members feel about a product rather than provides information about the product
Model of persuasion that emphasizes elements such as visual appeal as the basis for persuasion.
Heuristic model of Persuasion
Persuasion involves two cognitive processing pathways. Individuals favor one pathway over the other, but both are present.
There are no separate processes involved in persuasion.
Unimodel of persuasion
Persuasive process emphasizes ancillary factors connected to the persuasion message, such as brand name, presence/absence of music, and celebrity status of speakers.
Persuasive process emphasizes complexity of information, degree of interest in the issue, details of the situation.
Ethics perspective that emphasizes ethical communication based on avoidance of monologues.
Characterizes situations when vested interest of news media are counter to responsibility of non-bias.
Conflict of Interest
Ethics perspective that emphasizes a standard of ethics based on the human condition in terms of identifiable characteristics.
Constitutionally protected right to present information, engage is public discourse, and publicly question others
freedom of speech
Ethics perspective based on the assumption that the public is a rational decision-making group guided by values and procedures of society.
In the GOP debate of 9/16/2015, Carly Fiorino gives a very specific list of actions she would take in Foreign Affairs: she would not talk with Putin, she would begin rebuilding the sixth fleet and missile defense program, she would begin an aggressive military exercises in the Baltic States, and she provided a history of Russian President Putin's military strategies. Carly Fiorino's response appealed to what cognitive process?
Central Processing of ELM
During the GOP debate of Sept 16th, Jeb Bush was asked if he trusts Donald Trump to have his finder on the nuclear codes. Bush responded by saying, "The American people will have to decide that. But I can tell you that the President of the United States will have to fix an extraordinary situation [foreign policy] ... that requires steadiness and an understanding of how the world works ... you can't just insult world leaders and expect a good outcome. ..." Bush's answer uses what persuasion process to persuade the audience?
INCORRECT: Bush creates cognitive...
In the GOP debate of 9/16/2015, Ted Cruz said, "The number one test for use of military force is the vital national security interest of the United States. The reason I proposed that Obama bomb Syria is because he couldn't answer the questions 'what do you do if chemical weapons end up in the hands of Islamic terrorists like ... ISIS...?" Ted Cruz's use of the question is what persuasion strategy?
INCORRECT: Problematic Integration
The tendency for people to have a favorite news source such as FOXNews, CNN, and MSNBC, illustrates what theory of persuasion?
uses and gratification
What is the name of the document used by organizations to help members make ethical decisions?
code of ethics
The ethical challenge of deception is concerned with each of the following, except:
the digital divide
Which government agency is responsible for making ethical judgments about advertising?
federal trade commission
The ethical challenge of oppression deals with _____________.
the norms and values established by persuaders
During his Presidential campaign, Donald Trump makes the claims, "I'm rich," and "people love me" as reasons why he will be a good president. Trumps claims are examples of _____________.
Agenda-setting theory says the media is effective at telling the public what to think about.
The two-step flow of information theory suggests the media play a powerful role in shaping public attitudes.
Audience members and persuaders both have ethical responsibilities.
Decisions about ethics are completely arbitrary and cannot be articulated.
The New York Times article about how the shoe company Crocs created an advertisement using a picture that was posted to instagram by a child's mother (picture was of her child wearing crocs).
social media and persuasion
In the TED Talk about "a future with no secrets," Alessandro Acquisti explains how face recognition programs in Facebook is collecting images that will be used by advertisers to create computer generated images of spokespersons who look like your friends. Research shows people respond favorably to representations of their friends
visual symbols and persuasion
In the TED Talk on Science journalism, Molly Crockett debunks the way headlines and stories in online news distort research findings. These headlines and articles mislead the public who seek to improve their health.
Internet/ web searches
In the TED Talk about how the Dark Net is becoming mainstream, Jamie Bartlett makes a compelling argument that the Dark Net functions as well as mainstream business and will become a site where people will use the Dark Net with as much trust as mainstream sites to get products they would otherwise not be able to get.
In the TED Talk about "Duty of Care," David Puttnam explains how news sources have a responsibility to report stories in a manner that supports ideals of a social agenda that is democratic and ethical.
media content and persuasion
This shape signifies warmth and protection.
This shape has an energy that comes from the sequence of individual dots.
This shape signifies tension.
The simplest form that can be written.
This shape signifies dullness, honesty, and straightness.
The iconic photo of a young girl running from a napalm bombing was cropped to eliminate the American soldiers who seem uninterested in her situation. The cropping kept attention on the young girl running away from war.
Reduction of shading gave images of the Pope the appearance of purity.
Images of a reporter being grabbed by the wrist by a Trump advisor during a rally were photographed in a way to clearly show the advisors hand on the reporter's wrist..
The Queen of England and her husband were posed for a portrait that would be released to global media outlets.
"A story book marriage? No, not at all. What Mitt Romney and I have is a real marriage."
"This man will not fail. This man will not let us down. This man will lift up America."
"Tonight we salute you, and sing your praises."
"In a sense we've come to our nation's capital to cash a check. ... It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned."
"You are the best of America. You are the hope of America."
Images are simplified
function as mental shorthand
images are ambiguous
open to interpretation
images are synthetic
planned by persuaders
images are vivid and concrete
capable of creating mental images
images are believable
process narrative fidelity
The term "media source" refers to _________.
the person or group who creates messages
Breaking news presents which problem to reporters?
inability to check sources
Convergence refers to _______________.
the integration of voice, video, and data technologies.
When media choose which events to bring to the public's attention, they are functioning as _______.
Which of the following is FALSE regarding media audiences?
they are homogeneous
Which of the following strategies can be used to elicit emotional response from an audience?
Graphic designs have ________, _________, and _________.
contrast, harmony, rhythm
According to Blair, Jeppeson, and Pucci, the Vietnam Memorial in Washington, DC communicates __________.
INCORRECT: closure, pride...
According to Berger, which medium creates intimacy between audience member and persuader?
The pentad is used to uncover ________.
A pseudo-event is NOT:
A slogan is an example of which aspect of electronic eloquence?
According to Kramarae, which of the following is FALSE regarding how women communicate?
INCORRECT: women will seek to change...
The Digital Divide refers to the geographic region between the Silicon Valley and San Francisco, California.
According to some theorists, media provide a source of information about who we are and how we should act.
Photographs are objective representations of actual events.
An ideograph is a word or phrase that suggests a vast set of meanings about what is valuable within a particular culture.
Synecdoche refers to the representation of large amounts of information in a short, memorable phrase.
a staged occurrence that is visual in nature, and communicates identity, ideology, and consciousness.
Struggles on behalf of a cause by groups whose core organizations, modes of action, and/or guiding ideas are not fully legitimated by the larger society.
A group operating outside the decision-making establishment who desires significant social change but meets resistance from the establishment.
An organized and coordinated series of persuasive messages designed to achieve public acceptance of a person, idea, or product.
Term, phrase, or expression that suggests a course of action to individuals
According to Bowers et al., the three agitation variables that influence the outcome of a persuasive movement are__________.
actual membership, potential membership, and rhetorical sophistication
In his TED talk of how extremism can be combated using global social activism, Maajid Nawaz's describes how extremism is consistent with characteristics of social movements. Which of the following is FALSE about extremism as a social movement?
Extremist are focused on short term, immediate goals
According to the TED Talk about Nonprofit fundraising campaigns (Dan Pallotta), part of what negatively affects nonprofit fundraising is public perception that nonprofit organizations should not use donations for advertising.
NRA article about the 40% lie
Soda Ban News Story
Campaign Ad focusing on Candidates many years of Judge experience and good fiscal stewardship.
responsible, wisdom ...?
Campaign Ad focusing on Candidates many years of volunteering and non-profit leadership
Ram Truck "Farmer" Commercial
capable, family security ...?
Soda Ban News Story pt 2
Independence and freedom
Porsche commercial pt 2
Comfortable, exciting, ambition
Advertising thrives on the success of other cultural icons and events.
advertising is symbiotic
Advertisements can be found on clothing as logos, via merchandising of a popular film, sidebar ads in online webpages, embedded in news stories, on the sides of buses and automobiles, and sponsorship of sports teams.
advertising is ubiquitous
Advertisements strive to be remembered by using strategies such as those used by Go-Daddy.com or other out-of-the-norm appeals.
advertising is profane
The practice of watching other channels while commercials are playing on television decreases ad exposure.
advertising must overcome zapping
Advertisements create the expectation that the product will make the purchase feel differently.
advertising is magical
facts from which persuaders make claims
rationale for believing that facts lead to validity of statements
beliefs held by the audience of a persuasive message
source of information external to the audience that supports a statement
statement that communicates a persuaders message to an audience
The test of internal consistency evaluates ________________.
if a source is consistent with itself
Which of the following contains a major premise, minor premise, and conclusion?
Cultural and individual values have which kind of relationship?
Individual values are influenced, in part, by cultural values but by other factors as well.
Which of the following is FALSE regarding a fear appeal?
Fear appeals are impotent in causing behavior change
Which form of humor is a disparaging comment made about someone or something in order to bring about changes in that person or topic?
The winner and loser of a political debate is determined by ____.
Which of the following is FALSE about national political elections today?
the parties are playing a greater role in selecting candidates and issues for the public than they have in the past.
According to Hovind, the "melodramatic imperative" of political news results in news that is _______.
conflict-oriented and visual
Which type of movement seeks to change the entire social structure?
In her TED talk about the difficulty of achieving success of online social movements, Zeynep Tufekci outlines why online activity does not ensure the success of a social movement. Which of the following is TRUE about why online movements fail?
INCORRECT: Because of how quickly things happen online, online movements that go viral often do not have a plan for what to do once awareness is raised
refers to the ideas consumers have about particular brands.
Which advertising strategy involves having two or more companies jointly advertise their products?
The featuring of branded products in entertainment media is called ____________.
Which step of relationship marketing involves creating a product to meet the needs of specific customers?
Which quality of advertising refers to its ability to live off other cultural organisms?
The begging the question fallacy attacks the source of the persuasive statement without addressing the reasoning behind the statement.
Argument by example is a type of deductive reasoning.
An enthymeme is used for deductive reasoning.
All individuals follow the order of needs as outlined by Maslow.
Larger images have more of an emotional affect than smaller images.
The acceptance speech is unimportant to the campaign because voters already know a great deal of information about the candidates.
According to Jamieson, attack advertising can be good for the campaign because it often discusses policy matters.
The establishment is likely to respond quickly to a movement that is high in rhetorical sophistication and low in potential membership.
Researchers contend that we take notice of and recall most of the advertising we see in a day.
Place-based advertising has become a more effective way of reaching audience members than in the past.
One of the limitations of relationship marketing is privacy concerns
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