NAME

Question types


Start with


Question limit

of 38 available terms

Advertisement Upgrade to remove ads
Print test

5 Written questions

5 Matching questions

  1. Networks
  2. Direct Response Advantages
  3. First Run syndication
  4. Affiliate stations
  5. TV advantages
  1. a big broadcasitng companies
  2. b sight and sounds
    cost efficient
    ability to buld high frequency
    flexible
    possible short lead time
  3. c refers to programming that is broadcast for the first time as a syndicated show (not any one particular network), or at least first so offered in a given country (programs originally created and broadcast outside of the United States, first presented on a network in their country of origin, have often been syndicated in the U.S. and in some other countries),

    original programming produced specifically for the syndicated television market
  4. d creative flexibliltiy
    unlimited geographic targetintg
    advertiser has control over production quality
  5. e - spot announcemnt
    - TV stations that have contracts with network stations

5 Multiple choice questions

  1. This term is used for radio. It is an area, but in the traditional sense not a market.
    It is composed of counties in which radio stations from an originating market have converage. for a county to be papart of a tsa people living in the ocunty must have established certain levels of listening tot he radio stations
  2. category development index.

    Is based on the percentage of sales of a product category rather than a brand in a given market. It tells strengths and weaknesses of the category

    CDI = % of a category's sales in a market/ % of the US population in that same market
  3. compsanies that compile and maintain various mailing lists and then sell them to marketers that are interested in the list
    - generally, the more specialized the list, the greater the cost
    - sale is for one time use
  4. - locally based
    - can still use this for the national population
  5. - clear statement of what you hope to achieve. all should:
    be concrete and measrueable
    clearly define the target audicence
    establish benchmarks and/or a degree of change
    specify a time perdiod
    start with an action verb

5 True/False questions

  1. share of voicehow much advertising is being done in camparison to competitors

    a calculation of any one advertiser's brand expenditures relative to the overall spending in a category.

    Share of Voice = one brand's advertising expenditures in a medium/total product category advertising expenditures in a medium

          

  2. Media Mixcategory development index.

    Is based on the percentage of sales of a product category rather than a brand in a given market. It tells strengths and weaknesses of the category

    CDI = % of a category's sales in a market/ % of the US population in that same market

          

  3. syndicators- they produce tv shows and sell them to networks
    - show sellers

          

  4. radio disadvantagerelatively inexpensive
    short time between media exposures and purchase
    builds frequency
    high summer exposure
    local appeal

          

  5. Gross Impressions= (rating/100) x universe