NAME

Question types


Start with


Question limit

of 38 available terms

Advertisement
Print test

5 Written questions

5 Matching questions

  1. TV advantages
  2. Radio Advantages
  3. Direct Response Advantages
  4. coverage
  5. Networks
  1. a big broadcasitng companies
  2. b creative flexibliltiy
    unlimited geographic targetintg
    advertiser has control over production quality
  3. c percentage of HH that get the signal
    ABC has 99% coverage
  4. d relatively inexpensive
    short time between media exposures and purchase
    builds frequency
    high summer exposure
    local appeal
  5. e sight and sounds
    cost efficient
    ability to buld high frequency
    flexible
    possible short lead time

5 Multiple choice questions

  1. =percentage of HH using TV at a given time of day

    = # of HH using TV during time period/ total HH in universe x 100
  2. - spot announcemnt
    - TV stations that have contracts with network stations
  3. usually focus on sales

    typeically staed by research in marketing plan
    what is to be accomplished by the overal plan in a given time period
    they are sometiems called direct objectives
  4. The blend of media used to communicate a message to a target audience.

    compare brand spending in media categories (e.g. do some put most of their budget into radio, while others focus more on national magazines?)
  5. how much advertising is being done in camparison to competitors

    a calculation of any one advertiser's brand expenditures relative to the overall spending in a category.

    Share of Voice = one brand's advertising expenditures in a medium/total product category advertising expenditures in a medium

5 True/False questions

  1. brodcast coverage areathe geographic area within which a signal from an originating television sation can be received

          

  2. Advertising objectiveusually focus on sales

    typeically staed by research in marketing plan
    what is to be accomplished by the overal plan in a given time period
    they are sometiems called direct objectives

          

  3. Upfronts- an annual ritual of May-June in which advertisers commit to media buys for the fall season; available at a discount rate provided by the Network TV execs
    - Traditionally, 75% of network priime time TV advertisng is purchased in the upfront market
    - However, upfront buying is on the decrease

          

  4. dr disadvantagesusually cost inefficient compared to toher media
    high absolute cost
    clutter

          

  5. Gross Impressionsen interactive system of marketing wich uses one or more advertising media to effect a measrueable response and/or transatction at any location