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Business
HRC 232 C: Special Event Management
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Event marketing is defined by the tools, techniques and channels you use to
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promote an event to a target market audience to increase attendance
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Terms in this set (38)
Event marketing is defined by the tools, techniques and channels you use to
promote an event to a target market audience to increase attendance
B2B (business to business) event marketing is selling an event to other businesses in order to get them to attend, sponsor or
exhibit
Early Bird Pricing is simply offering a(n) _____________ _____________to those who purchase their tickets early.
discounted rate
Having a popular blogger mention your event on his/her social media channels is utilizing which form of event advertisement?
Social media influencer
What is the formula for determining food cost percentage?
Food Cost / Selling Price
