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Mass Communications

Terms in this set (72)

Question 1
2 out of 2 points
Correct
Papyrus is which of the following?

Selected Answer:
Correctd.
an early writing surface made of reeds by the Egyptians
Answers:
a.
an ancient form of writing using symbols to stand for ideas

b.
an ancient form of writing of using symbols for sound.
c.
an early writing surface made from animal skin
Correctd.
an early writing surface made of reeds by the Egyptians
Question 2
2 out of 2 points
Correct
The first edition of the Oxford English Dictionary took approximately _____ years to produce.

Selected Answer:
Correctc.
70
Answers:
a.
10
b.
30
Correctc.
70
d.
90
Question 3
2 out of 2 points
Correct
_____ was an important newspaper, magazine and book publisher in colonial and revolutionary America.

Selected Answer:
Correctb.
Benjamin Franklin
Answers:
a.
Ida M. Tarwell
Correctb.
Benjamin Franklin
c.
Laurence A. Tisch
d.
John Rawls
Question 4
2 out of 2 points
Correct
What invention directly led to the production of inexpensive dime novels?

Selected Answer:
Correctb.
the steam-powered rotary press
Answers:
a.
Guttenberg's typemold and printing press

Correctb.
the steam-powered rotary press
c.
desktop publishing programs on the Macintosh computer
d.
the Internet
Question 5
2 out of 2 points
Correct
A writing system where abstract symbols stand for an object or idea is which of the following?

Selected Answer:
Correcta.
ideographs

Answers:
Correcta.
ideographs

b.
pictographs
c.
phonography
d.
alphabets
Question 6
2 out of 2 points
Correct
Which of the following was the most important effect of the printing press and movable type?

Selected Answer:
Correcta.
Ideas could spread rapidly beyond the communities where they originated.
Answers:
Correcta.
Ideas could spread rapidly beyond the communities where they originated.
b.
Book publishing became profitable.
c.
Spelling became standardized.
d.
Books could be printed in German instead of Latin.
Question 7
2 out of 2 points
Correct
J.R.R. Tolkien's novel The Hobbit was first published after which of the following occurred?

Selected Answer:
Correcta.
His publisher's ten-year-old son said he liked it.

Answers:
Correcta.
His publisher's ten-year-old son said he liked it.

b.
The first three chapters were distributed over the Internet.
c.
Fifty-five publishers rejected it.
d.
He cut it in length by 75,000 words.
Question 8
2 out of 2 points
Correct
Which of the following is true about the majority of book authors?

Selected Answer:
Correctd.
They make a modest income from their books.
Answers:
a.
They become wealthy.

b.
They self-publish their books.
c.
They fabricate major details about their lives.
Correctd.
They make a modest income from their books.
Question 9
2 out of 2 points
Correct
In order for books to become popular, which of the following needed to occur?

Selected Answer:
Correctd.
all of the above.
Answers:
a.
a rapid form of printing.
b.
a literate public
c.
an inexpensive source of paper
Correctd.
all of the above.
Question 10
2 out of 2 points
Correct
What do Fahrenheit 451, I Know Why The Caged Bird Sings, The Scarlet Letter, and Slaughterhouse Five have in common?

Selected Answer:
Correctb.
People have attempted to ban each of them.
Answers:
a.
They all were written in the nineteenth century.

Correctb.
People have attempted to ban each of them.
c.
They were all written by Kurt Vonnegut.
d.
They each deal with the Holocaust.
Which of the following was the first truly national magazine with a large circulation published in the United States?

Selected Answer:
Correct
The Saturday Evening Post
Answers:
Atlantic Monthly
New Repub
The New Yorker
Correct
The Saturday Evening Post
Question 2
2 out of 2 points
Correct
The National Review is a magazine that is trying to appeal to which of the following audiences?

Selected Answer:
Correctc.
intellectuals interested in conservative political ideas
Answers:
a.
people interested in in-depth movie reviews
b.
the "inner guy"
Correctc.
intellectuals interested in conservative political ideas
d.
readers interested in contemporary short fiction
Question 3
2 out of 2 points
Correct
Which of the following is not one of Dick Stolley's rules for magazine covers?

Selected Answer:
Correctd.
New is better than well-known.
Answers:
a.
Young is better than old.
b.
Pretty is better than ugly.
c.
Nothing is better than a dead celebrity.
Correctd.
New is better than well-known.
Question 4
2 out of 2 points
Correct
Who or what were the Seven Sisters?

Selected Answer:
Correctb.
seven women's service magazines
Answers:
a.
a group of seven women journalists
Correctb.
seven women's service magazines
c.
seven women who appeared in Playboy's first issue
d.
seven suffragists who founded a magazine
Question 5
2 out of 2 points
Correct
The Postal Act of 1879 did which of the following?

Selected Answer:
Correctc.
It made it possible to inexpensively mail magazines across the country.
Answers:
a.
It banned the mailing of pornographic images
b.
It substantially raised the cost of mailing magazines across the country.
Correctc.
It made it possible to inexpensively mail magazines across the country.
d.
You can't fool me; there was no Postal Act of 1879.
Question 6
2 out of 2 points
Correct
Calvin Klein's ads featuring model Kate Moss have been controversial for which of the following reasons?

Selected Answer:
Correctb.
She looked emaciated like a heroin addict might.
Answers:
a.
She was nude in a clothing ad.
Correctb.
She looked emaciated like a heroin addict might.
c.
She has been an outspoken critic of the fashion industry.
d.
She is larger than the typical fashion model.
Question 7
2 out of 2 points
Correct
Magazine circulation climbed from 1970 to 2005 in the United States for which of the following reasons?

Selected Answer:
Correcta.
growing rates of literacy
Answers:
Correcta.
growing rates of literacy
b.
increasing circulation of general interest magazines
c.
declining interest in television
d.
all of the above
Question 8
2 out of 2 points
Correct
Maxim is a magazine that is trying to appeal to which of the following audiences?

Selected Answer:
Correctb.
young men who have been ignored by magazines in the past
Answers:
a.
both gay and heterosexual males
Correctb.
young men who have been ignored by magazines in the past
c.
intellectuals interested in conservative political ideas
d.
homeowners who want information about decorating and gardening
Question 9
2 out of 2 points
Correct
_______ largely created the idea of the modern woman's magazine as editor of Godey's Lady's Book.

Selected Answer:
Correcta.
Sarah Josepha Hale
Answers:
Correcta.
Sarah Josepha Hale
b.
Bonnie Fuller
c.
Rosie O'Donnell
d.
Helen Gurley Brown
Question 10
2 out of 2 points
Correct
Magazines that are targeted at specific industries and carry ads for people who are in that business are known as which of the following?

Selected Answer:
Correcta.
trade magazines
Answers:
Correcta.
trade magazines
b.
muckraking magazines
c.
literary and commentary magazines
d.
FBL magazines