Upgrade to remove ads
Only $35.99/year

Google Analytics Exam

Terms in this set (70)

What report indicates the pages of a website where users first arrived?
a. pages report
b. all pages report
c. landing pages report
d. location report
c. Landing Pages Report
View filters are applied in what order?
a. alphabetical order
b. sequential order
c. random order
d. creation date
b. sequential order
Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?
just before the closing </head> tag
Which reports require the activation of Advertising features?
a. real-time reports
b. geo reports
c. cohort analysis reports
d. demographics and interests reports
Demographics and Interest Reports
What report shows the percent of site traffic that visited previously?
a. new vs. returning report
b. Sales performance report
c. referrals report
d. frequency and recency report
New vs. returning report
If a web page visitor clears the Analytics cookie from their browser, what will occur?
a. analytics will set a new unique ID the next time a browser loads a tracked page
b. analytics will set a new browser cookie the next time a browser loads a tracked page
c. analytics will not be able to associate user behavior data with past data collected
d. all of the above
D
What asset is used to build a remarketing list?
a. custom segment
b. custom report
c. custom metric
d. custom dimension
a. custom segment
What feature is required to track customer search terms on a website?
a. Enhanced Ecommerce
b. Data Import
c. Site Search
d. Search filters
c. Site search
When will Google Analytics be unable to identify sessions from the same user by default?
a. when the session happens in different browsers on the same device
b. when the sessions happen in the same browser on the same device
c. when the sessions happen in the same browser on the same day
d. when the sessions share the same browser cookie
a
What feature is required to collect the number of comments users posted to a web page>
a. calculated metric
b. custom dimension
c. custom metric
d. custom channel groupings
c
If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will google analytics report the session?
a. as a bounce
b. as an interaction
c. as an event
d. as a click
a
What scope levels available for dimensions and metrics?
a. hit-level, session-level, product-level, or user-level scope
b. event, duration, transaction, or user
c. event, session, transaction, or user
d. location, duration, product, or user
a
When does the tracking code send an event hit?
a. every time a user performs an action with event tracking implemented
b. every time a user performs an action with pageview tracking implemented
c. every time a user makes a reservation
d. every time a user adds an event to their calendar
a
Views can include website data collected before the view was created
a. False
b. True
False
Filters cannot perform what action on collected data?
a. convert dynamic page URLs to readable text strings
b. Include shopping preferences
c. exclude traffic from particular IP addresses
d. include data from specific subdomains
b
If the Google Merchandise Store sets up a URL goal of "/ordercomplete" and a Match Type of "Begins with", which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?
a. /order/complete.php
b. /ordercomplete/index.html
c. /ordercomplete.php
d. /ordercomplete/thank_you.html
a
What is used to create smart goals?
a. analytics goals
b. machine-learning algorithms
c. remarketing audience
d. custom reports
b
To recognize users across different devices, what is required for User ID?
a. Google Tag Manager
b. Sign-in the generates and sets unique IDs
c. A new Analytics account for reporting
d. all of the above
b
Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?
a. users who are female and have children
b. users 25-34 years old who have their browser set to spanish
c. users who viewed a page on a website, then watched a video
d. users who engaged in a social media or email campaign
a
What data is Google Analytics unable to track?
a. customers lifetime value
b. making a purchase
c. signing up for a newsletter
d. watching a video
a
Which three campaign parameters are recommended to manually track campaigns?
a. campaign, content, and term
b. medium, source and campaign
c. source, content and term
d. medium, source, content
b
What would prevent data from appearing in a custom report?
a. too many metrics
b. too many dimensions
c. a filter that removes all data
d. custom report isnt shared with users in the same view
d
What feature would be used to collect how many times users downloaded a product catalog?
a. event tracking
b. custom report
c. custom dimensions
d. calculated metrics
a
In custom reports, what must metrics and dimensions share in order to report accurately?
a. same scope
b. same custom reports
c. same view
d. same index
a
What criteria cannot be used to create a custom segment?
a. sequences of user actions
b. ad type
c. dimensions
d. metrics
b
What campaign parameter is not available by default in Google Analytics?
a. utm_adgroup
b. utm_content
c. utm_source
d. utm_medium
a
What feature is required to send data from a web-connected device (like a point-of-sale system) to google analytics
a. the measurement protocol
b. the networking protocol
c. data import
d. browser cookies
a
Custom dimensions can be used as what?
a. primary dimensions in custom reports
b. secondary dimensions in custom reports
c. secondary dimensions in standard reports
d. all of the above
d
Which Goals are available in Google Analytics
a. Pageview, event, transaction, social
b. destination, event, duration, pages/screens per session
c. destination, event, pageview, social
d. location, event, time, users per session
b
Auto-tagging is used to collect data from what kind of traffic
a. social media traffic
b. website referral traffic
c. google ads campaign traffic
c
To increase the speed at which google analytics compiles reports, what action could be taken?
a. Remove any filters on the view
b. Choose "Greater precision" in the sampling pulldown menu
c. Choose "Faster response" in the sampling pulldown menu
d. Apply an advanced filter to the report
c. Choose "faster response" in the sampling pulldown menu
What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?
a. Multi-Channel Funnels
b. Attribution modeling
c. Channel Groupings
d. Conversion tracking
b
What feature collects company-specific data such as Member Status?
a. Event Tracking
b. Custom Dimension
c. Custom Filter
d. Custom Metric
b
What report shows which web pages get the most traffic and highest engagement?
a. Engagement report
b. Frequency and Recency report
c. All Pages report
d. Active Users report
c
What channel is not included in the default Channels report?
a. Display
b. Direct
c. Device
d. Organic Search
c
What campaigns require manual tags on destination URLs for tracking?
a. None of the above
b. Google Ads campaigns
c. Autotagged campaigns
d. Email campaigns
d
What metric-dimension combination is not valid?
a. Avg. Time on Page / Device Category
b. Sessions / Bounce rate
c. Sessions / Source
d. Total Events / User Type
b
What cannot be collected by the default Analytics tracking code?
a. Browser language setting
b. User's favorite website
c. Page visits
d. Device and operating system
b
Which user characteristic may NOT be used to change keyword bids in Google Ads?:
a. location
b. ad preference
c. device
d. time of day
b
What is the "Bounce Rate" in Google Analytics?
a. Percentage of sessions in which a user exits from a homepage
b. Number of times users returned to a website in a given time period
c. Percentage of total site exits
d. Percentage of visits when a user landed on a website and exited without any interactions
d
What model represents the hierarchical structure of a Google Analytics account?
a. Account > Property > View
b. Account > View > Property
c. Property > Account > View
d. View > Account > Property
a
What report shows which types of mobile devices visited a website?
a. Mobile > Devices report
b. All Traffic > Source/Medium report
c. Site Content > Landing Page report
d. Technology > Network report
a
Which parameters can be included with an event hit for reporting?
a. Category, Action, Label, Value
b. Event, Category, Action, Label
c. Category, Action, Label, Unique Events
d. Category, Action, Label, Total Events
a
What is a "dimension" in Google Analytics?
a. An attribute of a data set that can be organized for better analysis
b. The lifetime value of a user in a given date range
c. A report that offers different demographic information about your audience
d. A comparison of data between two date ranges
a
Sampling is applied to reports before segmentation
a. true
b. false
b
What report indicates the last page users viewed before leaving a website?
a. Landing Pages report
b. Pages report
c. All Pages report
d. Exit Pages report
d
Which reports indicate how traffic arrived at a website?
a. Demographics
b. Geo
c. All Traffic
d. Behavior
C
To recognize users across different devices, what feature must be enabled?
a. User ID
b. Google Ads Linking
c. Attribution Models
d. Audience Definitions
a
The default session timeout duration in Google Analytics is how many minutes?
a. 30
b. 20
c. 10
d. 5
a
What is not considered a "source" in Google Analytics by default?
a. (direct)
b. google
c. email
d. googlemerchandisestore.com
c
What is not considered a default "medium" in Google Analytics?
a. google
b. cpc
c. organic
d. referral
a
What feature can join offline business systems data with online data collected by Google Analytics?
a. Goal tracking
b. Data import
c. User ID
d. Google Ads Linking
b
Within how many days can a deleted view be restored?
a. 5
b. 15
c. 25
d. 35
d
What report shows the percentage of traffic that previously visited a website?
a. All traffic > Referrals report
b. Behavior > Frequency and Recency report
c. Behavior > New vs returning report
d. Interests > Affinity categories report
c
What scope applies to Custom Metrics?
a. Hit
b. Session
c. Customer
d. User
a
What is a "metric" in Google Analytics?
a. A segment of data separated out in a report for comparison
b. The numbers in a data set often paired with dimensions
c. The dates in a date range
d. A dimension that can help analyze site performance
b
Segments will not allow you to do what?
a. Build custom Remarketing lists
b. Isolate and analyze data
c. Create subsets of sessions or users
d. Permanently alter data
d
What report identifies browsers that may have had problems with a website?
a. The Browser & OS report
b. The New vs Returning report
c. The Source/Medium report
d. The Active Users report
a
What report indicates where users start or exit the conversion funnel?
a. User Timings
b. Treemaps
c. Cohort Analysis
d. Goal Flow
d
In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?
a. Paid and organic search
b. Social network
c. Television commercials
d. Website referrals
c
Google Analytics cannot collect data from which systems by default?
a. Websites
d. Online point-of-sale systems
c. Mobile devices
d. Offline inventory database
d
To view accurate data in a Custom Report, what action should be avoided?
a. Pair metrics and dimensions of different scopes
b. Create a report with Custom Metrics
c. Use multiple dimensions together in the same report
d. Use a Custom Dimension as a primary dimension
a
What criteria could not be used to create a Dynamic Remarketing audience?
a. Users who viewed a search result page on a website
b. Users who viewed product-detail pages
c. Users who viewed a homepage
d. Users who returned an item they purchased
d
What feature must be enabled to use Multi-Channel Funnels?
a. In-page Analytics
b. Goals or Ecommerce
c. Custom Dimensions
d. Advertising Features
b
What Remarketing audiences cannot be defined by default?
a. Users who visited a specific page on a website
b. Users who played a video on a website
c. Users who visited a physical store
d. Users who speak a particular language
c
View filters may be applied retroactively to any data that has been processed
a. true
b. false
b
Which default traffic source dimensions does Google Analytics report for each website visitor?
a. Source and Medium
b. Source and Campaign
c. Campaign and Medium
d. Campaign and Ad Content
a
What report compares metrics based on user acquisition date over a series of weeks?
a. Active Users
b. Cohort Analysis
c. User Explorer
d. Users Flow
b
What report provides data on how specific sections of a website performed?
a. Location report
b. Frequency and Recency report
c. Top Events report
d. Content Drilldown report
d
What is not a benefit of Google Analytics Remarketing?
a. Allow customers to quickly reorder an item they have previously purchased
b. Show customized ads to customers who have previously visited your site
c. Create remarketing lists without making changes to your existing Analytics snippet
d. Create remarketing lists based on custom segments and targets
A
Students also viewed