Like this study set? Create a free account to save it.

Sign up for an account

Already have a Quizlet account? .

Create an account

Price Skimming

Method of introducing a product by charging a high price to recover costs as quickly as possible.

Penetration Pricing

Method of introducing a product by charging a low initial price to keep unit costs to customers as low as possible.

Psychological Pricing

Pricing strategy based on the belief that customers base perceptions of a product on price.

Prestige Pricing

Pricing an item at a higher than average price.

Odd/ Even Pricing

Pricing an item at an odd price to suggest a bargain, or an even price to suggest higher quality.

Price Lining

Pricing an item according to its category.

Promotional Pricing

Pricing an item at a low price for a limited period to generate sales.

Discount Pricing

A pricing technique that offers customers reduction from the regular price.

Break-even Point

The point at which sales revenue equals the costs and expenses of making and distributing a product.


An amount added to the cost of a product to determine the selling price.


The amount of money taken from the original price.

Special Market Circumstances

Circumstances calling for a temporary price increase.

Please allow access to your computer’s microphone to use Voice Recording.

Having trouble? Click here for help.

We can’t access your microphone!

Click the icon above to update your browser permissions and try again


Reload the page to try again!


Press Cmd-0 to reset your zoom

Press Ctrl-0 to reset your zoom

It looks like your browser might be zoomed in or out. Your browser needs to be zoomed to a normal size to record audio.

Please upgrade Flash or install Chrome
to use Voice Recording.

For more help, see our troubleshooting page.

Your microphone is muted

For help fixing this issue, see this FAQ.

Star this term

You can study starred terms together

Voice Recording