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Method of introducing a product by charging a high price to recover costs as quickly as possible.
Method of introducing a product by charging a low initial price to keep unit costs to customers as low as possible.
Pricing strategy based on the belief that customers base perceptions of a product on price.
Odd/ Even Pricing
Pricing an item at an odd price to suggest a bargain, or an even price to suggest higher quality.
The point at which sales revenue equals the costs and expenses of making and distributing a product.
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