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Ch. 9, Definitions, Intro to Advertising
Terms in this set (21)
The basis or approach used in an advertising message to attract the attention or interest of consumers and/or influence their feelings toward the product, service or cause.
The main text portion of a print ad. Also often referred to as copy.
Creative Execution Style
The manner or way in which a particular advertising appeal is transformed into a message
A headline that is very straightforward and informative in terms of the message it is presenting the target audience toward.
Advertising messages that appeal to consumers' feelings and emotions.
Words in the leading position of the advertisement; the words taht will be read first or are positioned to draw the most attention.
Headline that is not straightforward with respect to identifying a product or service or providing information regarding the point of an advertising message.
Advertising appeals that focus on the practical,functional, or utilitarian need for a product or service and emphasize features, benefits or erasons for owning or using a brand.
Song about a brand or company that usually carries the avertising theme and a simple message.
The physical arrangement of the various parts of an advertisement including the headline, subheads, illustrations, body copy, and any identifying marks.
Web advertising in which hte advertiser attempts to gain attention by providing content in the context of the user's experience.
A term used in the advertising industry to refer to music that is prefabricated, multipurpose, and conventional and can be used in a commercial when a particular normative effect is desired.
An ad designed to create curiosity and build excitement and interest in a product or brand without showing it.
Advertising designed to keep the name of the product or brand in the mind of the receiver.
A written version of the commercial that provides a detailed description of its video and audio content
Secondary headline in a print ad
An ad that associates the experience of using the advertised brand with a unique set of psychological characteristics that would not typically be associated with the brand experience to teh same degree without exposure to the advertisement.
User-Generated content (UGC)
Advertising and/or other forms of content provided by consumers or other nonprofessional sources
A message or action on the screen in a commercial that is narrated or described by a narrator who is not visible.
Direct headlines often include
A specific bnefit, promise, or reason for a consumer to be interest in a product or service.
The main text portion of a print ad. Also referred to as body copy.
THIS SET IS OFTEN IN FOLDERS WITH...
Ch. 1, Definitions, Intro to Advertising
Ch. 4, Definitions, Intro to Marketing
Ch 4, Pt. 4, intro to advertising
Ch 4/5, Pt. 5/1, Intro to Advertising
OTHER SETS BY THIS CREATOR
Ch. 7/?, Pt. 4/1, Intro to Advertising (incomplete)
Ch. 7, Pt. 3, Intro to Advertising
Ch. 7, Pt. 2, Intro to Advertising
Ch 14/7, Pt. 2/1, Intro to Advertising