Today, SCM systems focus on extending beyond an organization's four walls to influence:
Suppliers, Suppliers, Customers' customer
Which of the following is not one of the three main links in the supply chain?
Materials flow from suppliers and their "downstream" suppliers at all levels
Which of the following is not one of the main links in the supply chain?
Materials flow from customers and their downstream customers at all levels
Which of the following is not one of the four changes resulting from advances in technology that are driving supply chains?
Scalability
What is it called when distorted product demand information passes from one entity to the next throughout the supply chain?
Bullwhip effect
Which of the following automates the different steps and stages of the supply chain?
Supply chain execution software
Which of the following generates demand forecasts using statistical tools and forecasting techniques?
Demand planning software
Which of the following is not a principle of supply chain management?
Listen to signals from telecommunications equipment and plan accordingly
What is the set of processes that plans for and controls the efficient and effective transportation and storage of supplies from suppliers to customers?
Logistics
Which of the following is a top reason why executives use SCM to manage extended enterprises?
Cost control
Information technology, consumer behavior, visibility, and speed are the four changes resulting from advances in technology that are driving supply chains
FALSE
Information technology's primary role in supply chain management is creating the integrations or tight process and information linkages between functions within a firm - such as marketing, sales, finance, manufacturing, and distribution - and between firms
TRUE
Deploy in incremental phases and measure and communicate success is one of the keys to success for SCM
TRUE
CRM allows an organization to accomplish all of the following, except:
Complicate marketing and sales processes
Which of the following represents operational CRM?
Supports traditional transactional processing, Supports day-to-day front-office operations, Supports operations that deal directly with the customers
What supports back-office operations and strategic analysis and includes all systems that do not deal directly with the customers?
Analytical CRM
What made-to-order views can analytical CRM tools slice-and-dice customer information into?
Customer value, Customer spending, Customer segmentation
What can analytical CRM modeling tools discover?
Identify opportunities for expanding customer relationships, Identify opportunities for cross-selling, Identify opportunities for up-selling
What occurs when a website can know enough about a person's likes and dislikes that it can fashion offers that are more likely to appeal to that person?
Personalization
Which of the following is the first CRM implementation strategy?
Clearly communicate the CRM strategy
What is the formula that an organization can use to find its most valuable customers?
RFM - recency, frequency, monetary value
What is another term that represents CRM reporting technologies that help organizations identify their customers across other applications?
Customer identification
What is another term that represents CRM analysis technologies that help organizations segment their customers into categories such as best and worst customers?
Customer segmentation
Who did Business 2.0 rank as number one in the top 50 people who matter most in business?
You—the customer
Which of the following is not one of the questions asked during the reporting phase?
Who are our customers?
Which of the following is not one of the questions asked during the analyzing phase?
What customers are at risk of leaving?
Which of the following is not one of the questions asked during the predicting phase?
What is the total revenue by customer?
Which company experienced difficulty with answering their call center phone?
Brother International Corporation
Which company turned brand loyalty into brand relationships by using the vast amounts of information it collected to better understand customers' needs and expectations?
1-800-Flowers.com
Which company has spent the last decade researching core customers to find similarities among groups of readers?
New York Times
CRM is a technology based on the premise that those organizations that understand the needs of individual customers are best positioned to achieve sustainable competitive advantage in the future
FALSE
The primary difference between operational CRM and analytical CRM is the direct interaction between the organization and its suppliers
FALSE
What is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners?
Ebusiness
Which of the following represents any business that sells its products or services to consumers over the Internet?
B2C
Which of the following represents businesses buying from and selling to each other over the Internet?
B2B
Which of the following represents sites primarily offering goods and services to assist consumers interacting with each other over the Internet?
C2C
Which of the following represents any consumer that sells a product or service to a business over the Internet?
C2B
Which one of the following is a primary challenge to ebusiness models?
Providing security , Adhering to taxation rules, Protecting customers
What is an electronic marketplace?
Interactive business communities providing a central market space where multiple buyers and sellers can engage in ebusiness activities
What is an eshop?
Version of a retail store where customers can shop at any hour of the day without leaving their home or office
What is a business that operates in a physical store without an Internet presence?
Brick-and-mortar business
What type of online auction occurs when sellers and buyers solicit consecutive bids from each other and prices are determined dynamically?
Electronic auction
What type of online auction occurs when sellers use it as a selling channel to many buyers and the highest bid wins?
Forward auction
What type of online auction occurs when buyers use it to purchase a product or service, selecting the seller with the lowest bid?
Reverse auction
What is a community of interest?
People interact with each other on specific topics, such as golfing and stamp collecting
What is a community of relations?
People come together to share certain life experiences, such as cancer patients, senior citizens, and car enthusiasts
What is a community of fantasy?
People participate in imaginary environments, such as fantasy football teams and playing one-on-one with Michael Jordan
What is website or web application that uses content from more than one source to create a completely new service?
Web mashup
Ecommerce is the conducting of business on the Internet, not only buying and selling, but also serving customers and collaborating with business partners
FALSE