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Functions of marketing
Terms in this set (7)
The process of deciding how to get goods into customer's hands.
Understanding the concepts and strategies used to develop and target specific marketing strategies to a select audience.
Marketing Information Management
Gathering, storing, and analyzing information about customers, trends, and competing products in order to sell products.
Deciding how much to charge for goods and services in order to maximize profits.
Obtaining, developing, maintaining, and improving a product or a product mix in response to market opportunities.
The effort to inform, persuade, or remind current and potential customers about a business's products or services.
Providing customers with goods and services they want.
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