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17 terms

Marketing Environment

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The legal tolerance for noxious emissions from automobiles began to be reduced
Car (automobile) designers world-wide began working on plans for a dual energy car when:
Economic environment
A firm has decided to alter its pricing and promotional strategies in response to slower than expected job growth and declining personal incomes. The firm is responding to changes in its:
Socio-cultural environment
Robert is a marketer for a global consumer products company. He is working on the promotional campaign designed to reach a target audience in a new international market. Robert is working hard to make sure that the promotional campaign is clearly understood by the nation's consumers and doesn't offend anyone. Which of the factors in the external environment is he being influenced by?
Environmental scanning
he process of collecting information about the external marketing environment is
Global factors
The five dimensions usually considered to constitute the environment of marketing include all of the following except:
Marketing decision makers in a firm must constantly monitor competitors' activities-their products, prices, distribution, and promotional efforts-because
New product offerings by a competitor with the resulting competitive variations may require adjustments to one or more components of the firm's marketing mix
Discretionary income
When looking at consumer income, marketers are most interested in
Reduce prices through new production and distribution methods
New technology results in new goods and services, and it also can
Social pressure to develop more fuel-efficient vehicles with fewer dangerous emissions
Toyota's Prius and Honda's hybrid Civic are examples of technological products inspired by:
Environmental scanning
_____ is the collection and interpretation of information about forces, events, and relationships that may affect the organization.
Marketing
Assume you are in charge of the politically-mandated process of converting the economy of a developing African nation from state-controlled to market-driven business ventures. Your ability to control _____ will most likely determine the future success of the country and its government.
The external environment
Marketing managers cannot control ____, but they can at times influence it.
Must be continually monitored by marketing managers
The external environment
Eco-branding
The differentiation of a firm's products or services to promote environmental responsibility is referred to as:
High barriers to entry
A market with which of the following characteristics would generally be less competitive?
Question marks
To evaluate an organization's Strategic Business Units (SBU), the Boston Consulting Group developed a portfolio performance framework that characterizes some of the SBUs as:
Stars
The quadrant of the Boston Consulting Group (BCG) matrix that represents both a high market share and a high rate of market growth includes the: