2 big areas
every level of the government is involved in PR.
Another areas is org's doing PR to the govt. (lobbying, etc.)
The government is
the rule maker, the provider, and the biggest consumer, and acts as the referee in many situations.
were going to try to influence political campaigns and legislation. In most cases they form PAC's (political action committees)
Grass Roots Movements
a group of people get together, and decide to make a change.
-people try to influence government regarding regulations.-
big targets - epa and Planned Parenthood
How many laws and regulations does congress pass each year?
Congress passes about 250 laws a year and about 10k rules and regulations at various levels.
Every level is involved.
Bureacracy (hard to get anything done)
The govt tends to be reactive instead of proactive.
Lowest rates of job satisfaction.
Lots and lots of agencies..these people tend to have a very specific function. They take on a specific area.
External and Internal relations
creating goodwill towards the US. Foreign aide directly influences businesses, and it's a minuscule part of the budget.
The US govt is the only entity authorized to deal with relations with other countries. There are very specific jobs within the department of state.