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Arts and Humanities
Comm 216 Exam 1
Terms in this set (15)
What are essential to any comprehensive definition of strategic communication?
2. oriented towards an organizational mission
3. purposeful communication
The execution phase of the public relations process is known as what?
Among the flaws in the traditional four-step model of public relations is/are that it?
- implies a process where one step automatically follows another
- doesn't take into account the importance of values
- oversimplifies a very dynamic process
What are the typical functions of Public Relations?(5)
1. Crisis Communication
2. issues management
3. Reputation management
4. corporate social responsibilty
5. media relations
What are the benefits of good relations with various publics?
- saving money
-higher efficiency in obtaining resources controlled by the publics
- free flow of information
Of the 5 board categories of public relations jobs, what category offers the greatest number and variety of jobs?
In which broad category of public relations jobs are partitioners lease likely to have the term public relations included in their job titles?
According to professor David Dozer, persons who make policy decisions and take responsibility for the success or failure of public relations programs are known as public relation...?
When trying to get that first job or internship you should...?
Throughly research a potential employer before applying.
(need to know who the audience is, using framing theory)
A public relations practitioner can be both a technical and a manager. T or F?
True - they are not mutually exclusive
Which of the following statements is NOT true?
A. No two individuals have identical frames of references
B. priming is designing a message to influence how an issue or event is perceived
C. behavior is the ultimate objective of any public relations effort
D. Ultimately, people are motivated by self-interest
B. Priming is covering event over time frame
*increasing the salience of a public issue through strategically timed media coverage
- while priming effects diminish over time, news stories can be introduced to revive the issue at key points in a debate, election, or other decision.
Based on the spiral of silence theory, which individual would be least likely to publicly express his or her political views?
An individual who disagrees with the majority opinion or popular viewpoint.
Spiral of science theory: won't speak out because of the fear of social rejection and isolation b/c of the majority. Minority will stay silent until there is a way out.
According to the Agenda setting theory, the media influences the public agenda by...?
Giving more exposure to particular topics
Agenda Setting Theory: media decides what should be the topics society pays attention to. (What you should think about it)
For months a local environment group tried to stop the dredging of a river. Despite continuous protest, the group did not receive any support from the local residents. However, when the group gave a public statement about how the dredging process caused mercury to mix with the water, which could be fatal for children, the locals gave their full backing to the protest.
Which communication theory did the environmental group use?
* good or bad
*"fatal for children" persuade the public, select and emphasize side of story & issue.
The three greek elements of persuasion, Ethos , logos and pathos are still relevant today and translated as?
1. Ethos: source off credability
2. Logos: Logical argument
3. Pathos: emotional appeal
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