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Marketing 350-14 SB chapter 4
Terms in this set (25)
It is important for modern firms to build and maintain ______ trust by conducting ethical and transparent transactions.
What are principles of conscious marketing?
-To recognize the greater purpose of marketing
-To understand that decisions are ethically based
-To consider stakeholders
Which of the following refers to voluntary actions a company takes to address the expectations of stakeholders?
Corporate social responsibility
When a company undertakes conscious marketing, what does it focus on?
What practices are increasingly common among companies that want their employees to have happy family lives?
Customers commonly stop supporting a company for which of the following reasons?
-They can no longer trust the company.
-The company is acting irresponsibly.
What is a possible outcome for a company when they practice social responsibility to customers?
Increased awareness of the firm
Which practice gives a company a sense of purpose beyond making a profit?
Social responsibility deals with the firm's impact on _______.
An example of corporate social responsibility is when a firm ______.
lessens the negative impact it has on the environment
In which stages of the strategic marketing planning process do firms address conscious marketing?
When a company engages in conscious marketing, it must appeal to a variety of ______ who are affected by the firm.
Chief marketing officers replied in a survey that they have seen their employees engage in which types of unethical behavior?
-Withholding damaging information
The most basic form of corporate social responsibility to employees is to ______.
provide a safe working environment
Johnston Marine sells and customizes boats. The firm donates generously to the community, supporting veterans's organizations, schools, and local hospitals. But its sales reps routinely mislead prospective buyers regarding the power and reliability of the firm's boats, hoping to increase sales. Johnston Marine is ______.
unethical but socially responsible
Corporate social responsibility programs must be designed around the changing values of customers. Which of the following are trends that are currently receiving a lot of attention?
-Respecting and protecting consumer privacy
-Ensuring the healthiness of products
Decision makers are more likely to do what when they use the ethical decision-making framework?
-Evaluate the alternatives
-Include the relevant ethical issues
Which key stakeholder demands that firms behave responsibly?
Determining how the firm plans to balance the needs of its various stakeholders
Deciding whether the firm should be engaging in particular marketing practices
Ensuring that all employees of the firm have acted ethically
Unethical marketing behavior includes which actions?
-Destroying information harmful to company image
-Misrepresenting company earnings
-Using false advertising
True or false: If firms implement programs that are socially responsible, their employees are NOT required to act in an ethically responsible way.
True or false: An ethical decision framework is useful because it can be relied on to give the manager guidance when considering ethical questions.
A firm whose employees engage in honest transactions but that does not contribute to the larger community is ______.
ethical but not socially responsible
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