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Adjacent colors

colors located next to one another on the color wheel

Analogous colors

a palette of compatible color combinations that blend well together

Color scheme

a defined set of colors

Color theory

relationship between colors often based on their location on a color wheel

Color wheel

a circle containing a spectrum of color

Communication of color

eye/mind perception of color; meanings associated with color

Complementary colors

colors located directly opposite one another on the color wheel

Custom colors

color designed by the user specifically for a document


a color; especially a shade of color

Monochromatic colors

all the hues (tints and shades) of a single color


color matching system that uses a series of cards to identify specific colors

Process color

use of many colors in a publication (most commonly CMYK)


the intensity of a hue (or color) representing the amount of gray in proportion to hue

Split-complementary colors

color scheme consisting of one color combined with the two other colors that are located on either side of its opposite color

Spot color

a printing technique that uses one premixed color ink for each color used in a publication


created when white is added to a color

Traidic colors

high energy colors that are found by choosing three colors that are separated by 120 degrees on the color wheel


design that places a graphic or color so that it extends to the edge of the paper leaving no visible margins.


one of two or more vertical sections of typed lines lying side by side on a page and separated by a rule or a blank space


repetitive text that appears at the bottom of all pages in a publication


a doucment that usually contains blank spaces for answers or information to be inserted


text and/or graphics appearing at the top of each page in a document


an alphabetical listing of names and topics along with page numbers where they are discussed or found in a publication

Master pages

pages that contain reoccurring items such as page numbers as well as other design elements


one of two or more horizontal sections of typed lines lying above or below each other on a page and separated by a rule or a blank space


a named group of character and paragraph formats that can be applied to text


a grid of rows and columns that intersect to form cells into which information can be typed

Table of contents

a listing of the major entries in a publication


a document or file with preset formatting used as a starting point for creating a new document

Design principles

emphasis, contrast, balance, harmony, rhythm, proportion, unity, and variety


A particular gradiant of color such as a shade or tint


The intensity of a hue representing the amount of gray in proportion


Similar to a nameplate; It repeats the name, page # and sometimes the date often used on every page


Take away or clip from a photo image to add emphasis to the picture

Enlarge Image

To expand or make a photo bigger to draw attention to the subject of the photo

Pull Quote

A sentence, phrase or something said by a person in a article that is creatively highlighted in a newsletter


Capitalization of all words in a heading or nameplate


Capitalization of only the first letter of important words in a heading or nameplate

End sign

Symbols or images used indicate the end of an article

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