5460 exam 2

makeup becomes more widely accepted (not as much for women with "bad reputations") and women can purchase makeup more because they are starting to have their own jobs
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makeup becomes more widely accepted (not as much for women with "bad reputations") and women can purchase makeup more because they are starting to have their own jobs
What changed regarding makeup in the 1920s?
a 19 year old chemist saw his sister mixing charcoal and vaseline to make mascara and thought he could make better makeup products; started as mail order and continued to grow
How was Maybelline started?
Japanese makeup company that applied makeup in western styles; sold in department stores, drug stores, and pharmacies; heavily influenced by art deco
Describe the start of Shiseido
cosmetics and wig company; national distribution started in 1927; customized products for movie stars; helped destigmatize "makeup" as a term for cosmetics
Max Factor
14"-16" off the ground, skirts reached their shortest in 1927
What were the shortest skirt lengths of the 1920s and when were they seen?
purely as decoration, always at the hip
How were belts used in the 1920s?
Robe de Style
1920s alternative dress style inspired by wide-skirted Spanish styles of the early 1600s; credited to Jeanne Lanvin
Image: Robe de Style
-mother and daughter ensembles
-most popular for young girls dresses (inspired by clothes made for her daughter)
-very detail oriented
-highly involved in production process
-known for multilayered cuts
-"Lanvin blue" her specific shade of blue, no one else knew how to create this dye
-created Made to Measure Menswear in 1926 (only house offering mens and womens)
-one of the first couturiers to develop a perfume
Describe Lanvin in the 1920s
-saw himself as a man about town
-always dressed to the nines
-he and Chanel hated each other
-known for a tubular silhouette
-popular in sportswear
-didn't design himself, described what he wanted to a team of designers and verbally edited until they got it how he wanted it
-had very large collections (300 pieces to the 50 pieces of the average collection)
-known for Le garcon look
-influenced by some Russian folk designs
-dressed Suzanne Lenglen, popular women's tennis player
-costliest perfume in the world
-realized size diversity
Describe Jean Patou
-she considered fashion a way to move art outside of her studio
-loved abstract and juxtaposed colors
Describe Sonia Delaunay
-key innovator for draping bias styles -designs looks simple but are very complex in construction -co-founder of the "anti-copyist" association -designed black dresses for occasions other than mourning -opened NYC subsidiary salon with "one-size-fits-all" clothing with unfinished hems that could be adjusted to fit the client -US wholesale pieces were labeled as "Repeated Originals"Describe Madeleine Vionnet in the 1920s-officer in WWI -tailored, wearable styling -was a safe bet, clothes were fashionable but not too "out there"Describe Molyneux in the 1920s-didn't actually design, worked with a team of designers, guiding them to his vision -best known for hosiery, lingerie, and perfume (these were the moneymakers that paid for the couture business) -perfumes named as letters; "N" perfume named after his second wife NataliaDescribe Lucien Lelongla garçonneboyish, tomboyish, gamine; dominant look of the 1920s (interpreted as the flapper in the US and Britain)handkerchief hemline; panels were lowered to balance out rising hemlineWhat was the biggest hemline of the 20s and why?demand for womens RTWWhat demand increased with the popularization of women's magazines?Chanel and LelongWhich 20s designers backed the acceptance of pants for women?golf riding tennisIn what sports did knit RTW get introduced during the 1920s?there was a new surge in Egyptian influence in clothingWhat impact did the discovery of King Tut's tomb in 1922 have on fashion?Oxford bagsloosely-fitting baggy trousers with hems ranging 24 to 60 inches; adopted by undergraduates at Oxford University in early 1920s; seen as the "rebellious" dress for menEdward, Prince of WalesWho was the biggest men's fashion icon of the 1920s?-popularized pinstripes and windsor knot -fad dieting -plus foursWhat influences did Edward, Prince of Wales have on men's fashion?slacks were loose cut and slightly tapered at ankle with small cuff; long, narrow jackets, could be single- or double-breasted; accessorized with felt fedora hats, gloves, and handkerchiefsWhat were the style and fit of men's suits in the 1920s?1939What was the best year in movies?-clothing in hit movies -stars used in advertisements -featured prominently and frequently in magazines -movie costume designers might design for the stars -Hollywood patterns featuring different starsHow did movie stars influence fashion in the 1930s?-waistline reappeared -slimmer (not necessarily by choice... Great Depression) -hemlines dropped to nearly ankle-length -more athletic -clothing had a much softer look, slim fit with back emphasis -shoulder emphasis in mid 1930sWhat was the silhouette like in the 1930s?