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Exclusive Dealing General Legality

Basically per se legal; would require a miracle to strike down, today
5 yr. limit

If deal ruled illegal

Manufacturer can just buy the supplier, anyway . . . (Integrate vertically)

Exclusive dealing pros

Efficiency: helps minimize inventory (lower costs)

Inter-brand free riding

Standard oil sets up a service station and insists on an exclusive K on oil and automotive products
You can get the gas only if you get an exclusive K on all the other stuff
The competitors selling the other stuff free ride off what Standard Oil set up

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