Study sets, textbooks, questions
Upgrade to remove ads
Media Multiplexity Theory of Caroline Haythornthwaite
Intro to Comm Theory -- Chapter 13
Terms in this set (14)
a relationship involving a small investment of time and emotional energy, such as an acquaintance
a relationship involving a large investment of time and emotional energy, such as a very close friend
the degree of connection between people, determined by amount of time spent together, emotional intensity and intimacy, and willingness to exchange resources
weak tie relationships that enable information and resources to pass between groups of people
strongly tied pairs use more media to sustain their relationships than do weakly tied pairs
hierarchy of media use expectations
group norms that guide which media are used with all ties and which are reserved for strong ties
the technical possibility of connection between two people who don't currently have a relationship
a preference for a specific medium, driven by the belief that it is fun and convenient
It was difficult for Mark Granovetter to publish his work on the strength of weak ties. (T/F)
True -- "He struggled to find a journal that would publish it" (161)
Pierre has had it with Facebook and decides to delete his account. According to media multiplexity theory, his exit from Facebook will most strongly influence which of the following relationships in his life?
A. With Akiko, a high school friend who lives in another state, with whom he texts and emails occasionally.
B. With Bevin, a fellow member of the chess club who he occasionally chats with after the monthly meetings.
C. With Clarissa, his girlfriend of 2 weeks, with whom he texts, calls, and meets face-to-face frequently, as well as contacts on several social media platforms.
D. With Dan, a friend from church he plays Settlers of Catan with every Thursday night and also Snapchats now and then.
B. With Bevin, a fellow member of the chess club who he occasionally chats with after the monthly meetings
Media multiplexity theory is relatively simple. (T/F)
The chapter talks about Ramirez' study of those who reconnected on social media. What made such friendships more likely to persist after the reconnection?
A. Adding additional media beyond the social media site.
B. Being of the same sex.
C. Living in close proximity to each other.
D. Having many friends in common.
A. Adding additional media beyond the social media site. -- "Those who expanded their channel use beyond the social media site were much more likely to maintain the reconnected relationship" (162)
Socio-psychological scholars have extended media multiplexity theory from organizational contexts to _________________ contexts.
D. public relations
B. interpersonal --
Which of the following is not part of Granovetter's definition of a strong tie?
A. Amount of time
B. Reciprocal services
C. Length of relationship
D. Emotional intensity
Sets with similar terms
Media Multipexity Theory - Comm Theory
Chapter 11 Media
COMM121 Exam #2
Other sets by this creator
Intro to Comm Theory Final
Intro to WGST Test 2
Child Lit Exam #1- Superman
Other Quizlet sets
716 - Wk 3 Practice Quiz (in-class)
Chapter 8 Facts Of The Day
OSHA Quiz ( 8 ) Machine Guarding
Chapter 5 Quiz