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Ch. 6 - The Media

Terms in this set (15)

agenda setting
the power of the media to bring public attention to particular issues and problems
broadcast media
television, radio, or other media that transmit audio and/or video content to the public
citizen journalism
news reported and distributed by citizens, rather than professional journalists and for-profit news organizations
digital citizen
a daily Internet user with high-speed home Internet access and the technology and literacy skills to go online for employment, news, politics, entertainment, commerce, and other activities
digital divide
the gap in access to the Internet among demographic groups based on education, income, age, geographic location, and race/ethnicity
equal time rule
the requirement that broadcasters provide candidates for the same political office equal opportunities to communicate their messages to the public
framing
the power of the media to influence how events and issues are interpreted
media
print and digital forms of communication, including television, newspapers, radio, and the Internet, intended to convey information to large audiences
news aggregator
an application or feed that collects web content such as news headlines, blogs, podcasts, online videos, and more in one location for easy viewing
niche journalism
news reporting devoted to a targeted portion (subset) of a journalism market sector or for a portion of readers/viewers based on content or ideological presentation
penny press
cheap, tabloid-style newspaper produced in the nineteenth century, when mass production of inexpensive newspapers first became possible due to the steam-powered printing press; a penny press cost one cent compared with other papers, which cost more than five cents
Priming
process of preparing the public to take a particular view of an event or political actor
right of rebuttal
a Federal Communications Commission regulation giving individuals the right to have the opportunity to respond to personal attacks made on a radio or television broadcast
selection bias
the tendency to focus news coverage on only one aspect of an event or issue, avoiding coverage of other aspects
social media
web-based and mobile-based technologies that are used to turn communication into interactive dialogue between organizations, communities, and individuals; social media technologies take on many different forms including blogs, Wikis, podcasts, pictures, video, Facebook, and Twitter
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