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Ch. 15, Summary, Intro to Marketing
Terms in this set (14)
Online tools include
Paid search, behavioral targeting, contextual ads, and rich media.
Behavioral targeting, paid search, contextual ads, and rich media
Online tools include (different order)
Web 2.0 Platforms Include
Social media, social networks, user-generated content, blogs, RSS, and podcasting.
User-generated content, social networks, RSS, blogs, podcasting, and social media
Web 2.0 Platforms Include (different order)
Advantages of the Web 2.0 Include
Targeting markets, using interactive capabilities, and building relationships.
Building relationships, targeting markets, and using interactive capabilities
Advantages of Web 2.0 Include (different order)
Disadvantages of Web 2.0 Include
High costs, unreliable measurements and statistics, and relatively low reach (compared to that of some traditional media), and the potential for deception.
Relatively low reach (compared to that of some traditional media, high costs, potential for deception, and unreliable measurements and statistics.
Disadvantages of Web 2.0 Include (different order)
The internet has been the most rapidly adopted
Medium of our time (until mobile) .
The growth of mobile is due to
The adoption of smartphones and portable devices.
The growth of mobile and millions of applications has led to
very rapid growth in advertising expenditures in this area.
Mobile holds great potential for both
B2B and consumer markets.
Digital media, like the internet, social, and mobile
Are not stand-alone media.
Digital media, the internet, social media and mobile have a role in an integrated marketing communications program that
Strengthens the overall promotional program as well as the effectiveness of these media themselves.
THIS SET IS OFTEN IN FOLDERS WITH...
Ch. 16, Summary, Intro to Advertising
Ch. 17, Definitions, Intro to Advertising
Ch. 18, Definitions, Intro to Advertising
Exam 2, Equations
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