8 terms

Marketing Activities

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Terms in this set (...)

marketing plan
written document that provides direction for the marketing activities of a company for a specific period of time
executive summary
overview of the entire marketing plan
situation analysis
study of the internal and external factors that impact a marketing plan
SWOT analysis
strengths, weaknesses, opportunities, and threats
marketing strategy
method that identifies target markets to make marketing mix decisions that focus on those target markets
implementation
putting a marketing plan into action
sports venues
facilities or locations where sporting events take place
sports agencies
companies that specialize in marketing and managing sports events, sports teams, and professional athletes
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