Setting and communicating the value of products and services. Setting the price at the right level.
Designing,developing,maintaining,improving,and aquiring products and services that meet consumer needs.
Determining the best ways for customers to locate,obtain,and use the products and services of an organization. Involves moving the product each step from the deign idea to the consumer.
Budgeting for marketing activities,obtaining the necessary funds needed for operations,and providing financial assistance to customers so they can purchase the business products and service.
Obtaining,managing,and using information about what customers want to improve business decision making, performance of marketing activities, and determining what will sell.