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3.01 - 3.03
Terms in this set (15)
Sales reports assist in making what type of decisions
Used in segmentation to define a persons hobbies, interest and lifestyle.
Niche Market Segmentation
segmenting markets into a narrow group of potential customers who share specific characteristics.
segmenting markets by age, gender, income, ethnic background, and family life cycle in marketing.
Income remaining for a person to spend or save after all bills have been paid on events like those in sports and entertainment.
What is the measurement for success when promoting a sports or entertainment event.
A promotional technique for entertainment marketing
What is an important consideration when exploring promotion in international markets?
Adaptation to cultural differences
A marketing type which reaches the largest and most diverse population of consumers.
Out of Home Marketing
What form of advertising involves a company paying an athlete to appear in a television commercial or newspaper ad?
If a business wants to establish a positive associations between itself and a specific sport which type of advertisement would be most beneficial?
Stadium Signage (i.e. naming rights sponsorship and advertisement)
What are the basic elements of print advertisements?
Headline, illustration, copy, and business identification
Which part of print advertisements is usually noticed first by readers?
Which part of print advertisement includes and explanation of the benefits of a product or service?
The copy (body)
The advertising copy influences which consumer behavior?
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