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Intro to Business - Chapter 12 (True or False)
Terms in this set (10)
A product's features may be intangible.
A value package consists of an in-store advertisement that makes the product attractive and identifies features and benefits.
Shopping goods are purchased more often than convenience goods.
A doctor's office buys a multifunction printer. This purchase is an example of capital item.
Speed to market increases the chance that a new product will survive.
The process of product development begins with concept testing.
A private brand is a brand name developed by a wholesaler or retailer for their product.
Sears' Craftsman Tools is an example of a private brand.
Packaging can as an in-store advertisement that makes the product attractive, displays the brand name, and identifies features and benefits.
The marketing process to the consumer is significantly different than the marketing process for the industrial buyer.
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Rentz Corporation is investigating the optimal level of current assets for the coming year. Management expects sales to increase to approximately $2 million as a result of an asset expansion presently being undertaken. Fixed assets total$1 million, and the firm plans to maintain a 60% debt-to-assets ratio. Rentz’s interest rate is currently 8% on both short- and long-term debt (which the firm uses in its permanent structure). Three alternatives regarding the projected current assets level are under consideration: (1) a restricted policy where current assets would be only 45% of projected sales, (2) a moderate policy where current assets would be 50% of sales, and (3) a relaxed policy where current assets would be 60% of sales. Earnings before interest and taxes should be 12% of total sales, and the federal-plus-state tax rate is 40%. a. What is the expected return on equity under each current assets level? b. In this problem, we assume that expected sales are independent of the current assets investment policy. Is this a valid assumption? Why or why not? c. How would the firm’s risk be affected by the different policies?
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