1. Only those with an interest in the subject will have an opinion. 2. The public tends to be passive on any given issue. 3. Opinion doesn't stay aroused unless a strong self-interest is involved or events sustain the heightened public opinion.
(True/False) It is considered unethical to persuade others to believe/adopt something you wouldn't.
(True/False) The public responds to a positive persuasion appeal better than to a negative appeal.
(True/False) Fear is a highly effective persuasive effect.
Marketing executives rank public relations higher than marketing in:
Launching new products, building awareness and word of mouth, and managing brand and corporate reputations.
Of the following terms (management function, mutual lines of communication/feedback, publics, and profitability) which is not generally associated within the accepted definitions of public relations?
What is the first element of the Public Relations process?
Of he following skills (writing, networking, research, and planning) which is not essential for a PR practitioner?
What a common understanding of the relationship between PR and marketing?
Advertising is usually more costly.
Which best describes the relationship between PR and marketing?
Marketing generally speaks of customers and consumers, wile PR focuses on publics, audiences and stakeholders.
Which of the following is NOT a hallmark of the PR professional? 1. A sense of independence 2. A sense of responsibility for society 3. A concern for integrity of the profession 4. Highest loyalty to the employer of the moment
Highest loyalty to the employer of the moment
"we chose this plan because it would benefit the majority of you, and harm the fewest" would be an example of using this perspective:
Front groups are most likely to be funded by:
Special/corporate interest groups
What are the six core values in the PRSA Code of Ethics?
Advocacy, honesty, fairness, independence,
Critics often complain that PR codes of ethics ...
... have no "teeth."
Eldelman Worldwide was criticized for ...
... misleading the public.
Most professional membership organizations believe that the primary purpose of establishing codes of ethics is:
Education and information
(True/False) Society expects PR practitioners to take on a role as an advocate while journalists are expected to be objective.
(True/False) Independence is a core value stipulated by the PRSA.
(True/False) The licensing of PR professionals is likely to be initiated in the near future.
(True/False) To become accredited by the PRSA with the designation of "APR" one must have demonstrated some significant achienvements.
(True/False) Celebrities appearing on talk shows should disclose what company or organization is paying them to appear.
The story of the Cabbage Patch Kids dolls ilustrates ...
... the ability of PR to support marketing.
(True/False) Fewer than 3 in 10 Americans trust U.S. corporations.
Which is not a function of government relations specialists? 1. Disseminate management's views 2. Cooperate with government of projects of mutual interest 3. Motivate employees to participate in the political process 4. organize front groups
4. Organize front groups
The cultural dimension that measures how well a society tolerates ambiguity is?
The refusal to buy products or services of an "offending" company is a?
Advocacy ads are most common in?
The effort of American government to be the major disseminator of information around the world is called:
The public increasingly viewed as most important for corporations and nonprofits alike is:
What is not among the nation's most influential (top five) lobbying groups? 1. American Israel Public Affairs Committee 2. American Association of Retired Persons 3. Partnership for a Drug Free America 4. National Rifle Association
3. Partnership for a Drug Free America
Which is not a basic objective for U.S. firms working for foreign governments? 1. Encourage trade 2. Generate tourism 3. Change attitudes and behaviors of dissident factions 4. Influence U.S. foreign policy
3. Change attitudes and behaviors of dissident factions
Which is not a key social issue in the workplace? 1. Health insurance 2. Employee loyalty 3. Networking 3r. Sexual harassment
Former legislators and officials who capitalize on their connections and charge large counseling fees are known as:
International public relations growth has primarily been influence by:
Dannon yogurts support of the National Wildlife Federation (15% of all products) is a form of:
The use of front groups is often referred to as:
With regard to issues such as labor, health and the environment, nongovernmental organizations are perceived by the public as: