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Gender Women Social Studies

Terms in this set (56)

Author: C.V Harquail
DISTINGUISHING BETWEEN WOMEN AND FEMINISTS
many people fail to distinguish "women" and "feminist"
"women" = social category, based on person's gender self-definition
"feminists" = social category, based on persons political orientation
many women advocate feminism and many feminist are women

MARKETING TO WOMEN
designing something for women is a marketing challenge
need to make things that appeal to the women eye

FEMINIST DESIGN
feminist design of a product is a political action
products designed by feminists are intended to change power relationships and advance social change, on behalf of men and women
in order to make a Facebook for women/feminist, need to ask women how they would want the website to look
Facebook for women might have had:
ways to evoke and express emotion
ways to personalize the look and feel to make it more "us"

FACEBOOK DESIGNED BY FEMINISTS: FEMINIST HCI
HCI = human computer interface
feminism focuses on changing power relationships to bring about social, comic, and ecological justice
a social network platform designed by feminist would aim to facilitate egalitarian and inclusive social relationships, distribute authority and responsibility, encourage collaboration, honor individual agency and self definition,, and more
a Feminist Social Network Platform would "give the user a tool to express her choice and the truth of her existence"
not a product, instead be a service supported by users
several ideas of a "Facebook" designed by feminist (pages 44/45)
political goal in mind
driving goals to create friendships, affinity groups, and social movements
designed as an open software, cheaper

WHERE DO WE GO FROM HERE?
general point to remember is that any piece of technology reflects implicit assumptions of the people/business that designed it, along with explicit design/commercial goals of the product
no technology is neutral, every one reflects values and political stance towards the social world