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Terms in this set (25)
Since most large, industrial goods require installation, the channel of distribution most commonly used by their producers is (CM, 4, 2014 Mkt Cluster)
producer to industrial user
What type of law is violated when a supplier requires intermediaries to enter into tying agreements? (CM, 5, 2014 Mkt Cluster)
One of the disadvantages of using nonverbal communication is that it (CO, 8, 2014 Mkt Cluster)
may not be interpreted accurately.
Business employees who participate in group discussions should present their ideas and opinions in a(n) (CO, 10, 2014 Mkt Cluster)
Which of the following are elements that appear in the heading of a memorandum: (CO, 11, 2014 Mkt Cluster)
To, from, date, and subject
Which of the following is no longer the determining factor in customers' buying decisions for many products: (CR, 17, 2014 Mkt Cluster)
What is the term for higher levels of output resulting from putting more workers on the job? (EC, 22, 2014 Mkt Cluster)
Susan's father receives veterans' benefits, and her grandmother gets Social Security. Are these
payments counted in GDP? (EC, 23, 2014 Mkt Cluster)
No, these are transfer payments.
What is one reason why the overall unemployment rate understates the actual employment situation? (EC, 24, 2014 Mkt Cluster)
Discouraged workers are not included.
One of the benefits of negative feedback is that it (EI, 27, 2014 Mkt Cluster)
lets you know what is expected of you.
A positive political tactic to use to influence organizational decision making often involves (EI, 34, 2014 Mkt Cluster)
developing a support base.
According to Isaac's pay stub, his total earnings before deductions are $1,425. His total deductions are $255. What is Isaac's net income? (FI, 37, 2014 Mkt Cluster)
Businesses can retrieve external marketing data by accessing (IM, 44, 2014 Mkt Cluster)
web-based information services.
A university is considering changes to its business administration degree. To obtain feedback on the idea
from students, the university selects a sample of business majors who are seniors. What type of
sampling did the university use? (IM, 49, 2014 Mkt Cluster)
Which of the following statements is true regarding the use of diaries as a marketing-research collection method: (IM, 50, 2014 Mkt Cluster)
Diaries record repetitive behaviors that occur at frequent intervals
Which of the following is a source of primary market research: (IM, 51, 2014 Mkt Cluster)
A benefit of using an electronic calendar to prepare schedules is that it allows employees to (NF, 59, 2014 Mkt Cluster)
manage their time.
Which of the following individuals chooses goods for resale, surveys consumer trends, and rates past
performance of products and vendors: (OP, 68, 2014 Mkt Cluster)
When implementing purchasing activities, what do businesses often establish in order to select vendors? (OP, 69, 2014 Mkt Cluster)
One reason why the planned obsolescence of certain products often is considered an ethical issue is because of the products' short life that has an effect on the (PM, 81, 2014 Mkt Cluster)
natural resources that are needed to produce them.
Which of the following are internal factors that affect the way a business uses promotional tools: (PR, 87, 2014 Mkt Cluster)
Product and price
Monitoring financial accounts and reading bank statements on a regular basis can help detect activities associated with (FI, 38, 2014 Mkt Cluster)
Which of the following is an advantage of secondary research: (IM, 47, 2014 Mkt Cluster)
It is quick.
When marketing researchers code the various responses on a questionnaire, they are __________ to
each answer. (IM, 53, 2014 Mkt Cluster)
Assigning a numeric value.
What might employees read in order to learn about new trends and technology in a specific industry? (PD, 76, 2014 Mkt Cluster)
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