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Overview of Google analytics Data Collection
Terms in this set (21)
A platform that collects data and compiles it into useful reports.
To track a website you first have to create
A google analytics account.
To track a website, after creating a google analytics account
Will collect anonymous information about how that user interacted with that page.
For the Google Store, the tracking code could show us how many users
Visited a page that sells drinkware versus a page that sells housewares.
The tracking code could tell us how many users bought an item like an Android doll by tracking whether
They made it to the purchase confirmation page.
Tracking code will collect information from the browser like the
Language the browser is set to, the type of browser (such as Chrome or Safari), and the device and operating system, as well as traffic source.
What brought users to the site in the first place.
The traffic source might be a
Search engine, an advertisement they clicked on, or an email marketing campaign.
Every time a page loads, the tracking code will and send updated information about
The user's activity. Google analytics groups this activity into a period of time called a "session."
A session begins when a user
Navigates to a page that includes the Google Analytics tracking code.
A session ends after 30 minutes
If the suer returns to a page after a session ends, a new
Session will begin
When the tracking code collects data, it
Packages the information uip and sends it to Google Analytics to be processed into reports.
When Analytics processes data, it aggreagates and
Organizes the data based on particular criteria like whether a user's device is mobile or desktop or which browser they're using.
Configuration settings allow you to customize
How the data is processed.
Configuration setting example, applying a filter to make sure your data
Doesn't include any internal company traffic.
Configuration setting examply, applying a filter to online include data from a
Particular country or region that's important to your business.
Once Analytics processes the data, it's stored in a database where
It can't be changed.
When you set up your configuration, don't exclude any data you think you might
Want to analyze later.
Once the data has been processed and stored in the data base, it will appear
In Google analytics as reports.
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