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Assessment 1
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Terms in this set (21)
When tracking code, google analytics cn report on data from which systems?
E-commerce platforms, mobile applications, online point-of-sales systems.
To collect data using Google Analytics, which steps must be completed?
Create an Analytics Accoutn, add Analytics Tracking code to Each Webpage
The Analytics tracking code can collect which of the following?
Language the browser is set to, type of browser, device and operating system.
When will Google Analytics end a session by default?
When a user is inactive on your site for 30 minutes or more or closes a browser window.
Once Google Analytics processes data, it's stored in
A database where it can't be modified.
Which represents the hierarchal structure of a Google Analytics account from top to bottom?
Account > Property > View
A user with "edit" permissions at the Account level will automatically have "edit' permissions at which other levels?
Property and View
To locate a property's Analytics tracking code, which sequence of steps should be followed?
Admin > Tracking Info > Tracking Code
Where should the Analytics tracking code be placed in the HTML of a webpage to collect data?
Immediately after the opening <head> tag of your website
When a new view is created, what data will be included?
Data from after the view was created (the date of and onwards)
To use Analytics to collect website data, what must be added to the website page HTML?
Google Analytics tracking code.
A deleted view can be recovered by account administrators within how many days?
35
What are the options for filtering data in Google Analytics
Exclude data from a view, Include data in a view, Modify how data appears in your reports (all of the above)
Why is it important to keep one unfiltered view when using filters with Google Analytics?
To ensure you can always access the original data.
In which order does Google Analytics filter data?
The order in which the filters are applied
When a filter is applied to a view, what data is affected?
Data from before the filter was created.
When a user is inactive on your site for 30 minutes or more or closes a browser window
When will Google Analytics end a session by default? (flipped)
Data from after the view was created (the date of and onwards)
When a new view is created, what data will be included? (flipped)
View and Property
A user with "edit" permissions at the Account level will automatically have "edit' permissions at which other levels? (flipped)
Admin > Tracking Info > Tracking Code
To locate a property's Analytics tracking code, which sequence of steps should be followed? (flipped)
Data from before the filter was created.
When a filter is applied to a view, what data is affected? (flipped)
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