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Navigating Google Analytics

Terms in this set (25)

Account Selector
Open this to switch between different Google Analytics accounts, properties, views.
With account selector you can also search for Google Analytics accounts, properties, or views
By name
Alerts
Clicking the bell icon shows you these about your Google Analytics properties and views.
Alerts in the bell icon could include
Data that is not collected properly or a setting that needs to be optimized.
The "question mark" icon lets you
Send feedback to Google Analytics or search help articles.
The user icon lets you switch between
Different Google accounts, manage your current Google account, or sign out.
The customization section allows you to create
Custom reports, specific to your business.
To navigate between reports you'll use the navigation
On the left.
Clicking on each of the sections in the left-hand navigation will
Expose the reports that belong to each section.
Real Time Reports
Let's you look at live user behavior on your website.
The behavior you can look at on real time reports includes
Where your users are coming from and if they're converting.
Audience Reports
Shows you characteristics about your users.
Characteristics of your audience from audience Reports are things like
Age and gender, where they're from, their interests, how engaged they were, whether they're new or returning users, and what technology they're using.
Acquisition Reports
Show you which channels brought users to your site.
Acquisition Reports could include different marketing channels such as
Organic, CPC, Referral, Social, Other
Organic Marketing Channels
Unpaid Search
CPC Marketing Channels
"Cost Per Click" or paid search
Refferal Marketing Channels
Traffic that comes from another website.
Social Marketing Channels
From a Social Network
Other Marketing Channels in Acquision Reports
AS group of low volume traffic sources.
Behavior Reports
Show how people engaged on your site including which pages the viewed, and their landing and exit pages.
With additional implementation in behavior reports you can even track what your users
Searched for on your site and whether they interacted with specific elements.
Conversion Reports
Allow you to track website goals based on your business objectives.
The admin section contains all of your
Google Analytics settisn such as user permission, tracking codde, view settings, and filters.
Collapse Left-Hand Navigation
Use the pointer to shrink the navigation and provide more space for your reports.
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