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Arts and Humanities
COM 107 EXAM 3
Terms in this set (37)
"in public relations, announcements—written in the style of news reports—that give new information about an individual, a company, or an organization, and pitch a story idea to the news media."
"in advertising and public relations, a communication strategy that tries to manipulate public opinion to gain support for a special issue, program, or policy, such as a nation's war effort."
"phony grassroots public affairs campaigns engineered by public relations firms; coined by Texas senator Lloyd Bentsen, it was named after AstroTurf, the artificial-grass athletic field surface."
"in public relations, circumstances or events created solely for the purpose of obtaining coverage in the media."
P.T. (Phineas Taylor) Barnum
"The most notorious press agent of the nineteenth century... who used gross exaggeration, fraudulent stories, and staged events to secure newspaper coverage for his clients, his American Museum, and later his circus."
-"The Greatest Show on Earth"
"the earliest type of public relations practitioner, who seeks to advance a client's image through media exposure."
contained commercial music and entertainment
"the original telephone group"
operated by RCA; owned by NBC
"the radio group (the network established by RCA, GE, and Westinghouse) "
carried high culture programming, drama, symphonic music, opera
Columbia Broadcasting Systems
- major television and radio network
"a business tactic, now illegal, whereby a radio network in the 1920s and 1930s paid an affiliate station a set fee per hour for an option to control programming and advertising on that station."
an associate; partner
affiliate station- "a business tactic, now illegal, whereby a radio network in the 1920s and 1930s paid an affiliate station a set fee per hour for an option to control programming and advertising on that station."
Radio Act of 1912
"the first radio legislation passed by Congress, it addressed the problem of amateur radio operators cramming the airwaves."
Radio Act of 1927
"the second radio legislation passed by Congress; in an attempt to restore order to the airwaves, the act stated that licensees did not own their channels but could license them if they operated to serve the 'public interest, convenience, or necessity.'"
"the concept of radio stations developing and playing specific styles (or formats) geared to listeners' age, race, or gender; in format radio, management, rather than deejays, controls programming choices."
"the process whereby television viewers record shows and watch them later, when it is convenient for them."
If you want to watch a show you have to watch it when it comes on.
Second screen experience (lecture)
An app that is a part of viewing experience. You interact with the app and earn points. It is the process of specifically engaging with the content that is on the primary screen and engaging with it on the second one
"in television programming, the hours between 8 and 11 P.M. (or 7 and 10 P.M. in the Midwest), when networks have traditionally drawn their largest audiences and charged their highest advertising rates."
- Comedy, drama, news
"a narrative category in which conventions regarding similar characters, scenes, structures, and themes recur in combination."
Television signals carried to households by cable rather than a broadcast system and they are paid by subscription.
Social networking sites
"sites on which users can create content, share ideas, and interact with friends."
World Wide Web (WWW)
"a data-linking system for organizing and standardizing information on the Internet; the WWW enables computer-accessed information to associate with—or link to—other information, no matter where it is on the Internet."
"noncommercial software shared freely and developed collectively on the Internet."
"the original Internet, designed by the U.S. Defense Department's Advanced Research Projects Agency (ARPA)."
HTML (Hypertext Markup Language)
"the written code that creates web pages and links; a language all computers can read."
"miniature circuits that process and store electronic signals, integrating thousands of electronic components into thin strands of silicon, along which binary codes travel."
Internet service provider (ISP)
"a company that provides Internet access to homes and businesses for a fee."
A component of Web 3.0 that describes things in a way that computers can understand
-set of standards that promotes common data formats
the processing of information into the memory system so it can be stored.
interpreting and trying to make sense of the message's language and symbols.
encoded meaning (what the author intends) is wholly accepted by the audience when decoding
-reader recognizes intended meaning and agrees with it
encoded message is understood, but the audience might disagree with some of it OR might find their own meaning
encoded message is rejected altogether typically because the audience disagrees with it based on their personal beliefs
-completely disagree, reject or ignore
the people who like and comment on social media posts.o The ones we have in mind when posting content.
when two or more social worlds collide. When we are presenting ourselves through social media, we have to account for all types of audiences. You cater things towards those people who are interacting with you
emotional attachments and secret relationships that develop between TV viewers and social media characters.
-a one-sided relationship with a mediated figure that happens and develops over time
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