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Terms in this set (43)
Who was one of the first female pioneers in the business of Public Relations?
Doris Fleishman, she was also the wife of Edward L. Bernays.
In 1920, she went to ATL to promote media coverage of the NAACP convention in Georgia's newspapers.
She also complied and edited, "An Outline of Careers for Women: A Practical Guide to Achievement in 1928."
Who is referred to the "Father of Modern Public Relations"?
Edward L. Bernays
Who said it was important to have Doris Fleishman at the convention in GA because the way she handled this sensitive situation was less antagonistic than her Bernays.
Public Relations historian, Susan Henry
Who is Betsy Plank?
In 1973, she became the FIRST WOMAN to serve as president of the PRSA.
Co-Founder of Public Relations Student Society of America.
Also first woman to head a dept. at the Illinois Bell Telephone Company in 1974
In her later days, she was the "godmother" of the Public Relations Society of America.
Her legecy has been carried out today by the Plank Center for Leadership in Public Relations at the University of Alabama.
Edward L. Bernays
Known as the "Father of PR" or "Father of Modern Public Relations."
Nephew to Sigmund Freud
Wrote 1st book of P.R. 1923,
Taught first college PR course in 1923 at NYU shortly after writing "Crystallizing Public Opinion"
First to apply social science to PR, he emphasized the concept of "scientific persuasion." Believed Public Relations should emphasize the application of social science research and behavioral psychology to formulate campaigns and messages. Listened to feedback for purpose of persuasion.
Died at 103.
She was the first African American female to establish her own public relations firm to serve national clients in 1962.
First black women to join the PRSA.
Be able to discuss some information about the two "fathers" of Public Relations.
Edward L. Bernays emphasize the application of social science research and behavioral psychology to formulate campaigns and messages. Listened to feedback for purpose of persuasion. Ivy Lee believed ?
wrote the first magazine article about public relations in 1902 when American Review published "What Is Publicity?"
orchestrated public relations for the Revolutionary War.
He organized the Sons of Liberty, developed the symbol of the liberty tree, staged the Boston Tea Party, named the Boston Massacre, and developed a propaganda campaign that lasted for more than 20 years, until the successful conclusion of American independence from Britain.
JOSEPH VARNEY BAKER
provided counsel to the Pennsylvania Railroad company
The first African American to serve as president of a PRSA chapter.
PHINEAS T. BARNUM
was an American showman who is best remembered for his entertaining hoaxes and for founding the circus that eventually became the Ringling Bros. and Barnum & Bailey Circus. He was a businessman above all else, his profession was pure entertainment
LEONE BAXTER and CLEM WHITAKER
Husband and wife that formed first agency specializing in political campaigning management in 1933 in San Francisco. Eventually Ms. Baxter became head of the agency, "Whitaker and Baxter International".
The agency handled campaigns for several California governors and for President Eisenhower.
Ranked the NO. 1 PR professional of the 20th century by the trade publication PR WEEK beating such luminaries as Bernays, Lee and Page.
His agency, Burson-Marsteller, is today one of the largest public relations agencies in the world, with offices in 81 countries.
Associate chair of the Committee on Public Information, in 1930 founded his own agency, "Carl Byoir and Associates". In 1973 CB&A became the first of several major public relations agencies to become subsidiaries of advertising firms.
Raised money for March of Dimes to eliminate polio. Made Jeep popular and began editorial advertisements.
Author of "Sex in Education" which stated that women could get sick from studying during their menstrual cycle and should not go to school.
He also helped revive the KKK with Bessie Taylor.
Also helped with Edward Clarke to establish the Southern Publicity Association, which created a promotional campaign for the Ku Klux Klan, increasing KKK membership from a few thousand in 1920 to 3 million in 1923.
head of the Committee on Public Information (AKA the Creel Committee) during the Wilson administration.
The committee mobilized public opinion to support the U.S. effect in World War One.
Creel used public relations techniques to sell Liberty Bonds, promote food conservation, and build the Red Cross.
FIRST business client AT&T lasted till 1988; became an influential figure in PR for half a century.
PRESIDENT DWIGHT EISENHOWER
established the United States Information Agency to "tell America's story abroad." He appointed the first woman press secretary
first used the term "public relations" in 1882 when he addressed Yale Law School graduates on "The Public Relations and Duties of the Legal Profession."
The attorney used the term to refer to an organization's role in service the public welfare.
Established the public relations program of the American Telephone and Telegraph Company (AT&T) in the early 1900's, working closely with THEODORE VAIL, who was AT&T's consumer-minded founder.
in the first decade of the 1900's was the first major industrialist to make extensive use of two basic public relations concepts - positioning and accessibility to the media. Ford's public relations counselor was EARL NEWSOM, who worked behind-the-scenes in a planning capacity, with Ford bearing the public persona of his company.
How did the different wars use public relations?
American independence: engaging in what modern public relations practitioners term conflict positioning.
The Boston Tea Party was the greatest and best known publicity stunt of all time which was orchestrated by Samuel Adams, a man who understand that symbolism can sway public opinions.
The colonists threw crates of tea leaves in a British trade ship to Boston Harbor to protest excessive British taxation on items such as tea.
The means by which a person promotes or maintains the image of the profession
Discuss accreditation (APR)
Grunig-Hunt Public Relations Models
on other slide.
What roots of public relations stretch back to the civilization?
Roots were from Babylonia, Greece, and Rome.
It wasn't known as PR at this time frame (ancient times) but what techniques were familiar to PR practitioners today?
Interpersonal communication with opinion leaders, public speeches, written and visual communication, staged events, publicity, and other tactics.
His persuasive writing was similarly instrumental in bringing lukewarm citizens into the Revolutionary movement.
His pamphlet titled, "Common Sense" sold more than 120,000 copies in 3 months in 1776.
It influenced the makeup of the new political system were the Federalist Papers, 85 letters written by Alexander Hamilton, James Madison, and John Jay.
Creating newsworthy stories and events to attract media attention in order to gain public notice.
Who is Tom Thumb?
Phineas T. Barnum's sidekick. 30 inches tall, he was amazing at singing, dancing, and performing comedy monologues. Barnum made Thumb a European phenomenon by leading him to society leaders in London.
Phineas T. Barnum is the master of this event, it is a planned happening that occurs primarily for the purpose of being reported. Barnum used flowery language and exaggeration to promote his various attractions in an age when the public was hungry for entertainment.pseudoevent.
How did American Railroads use Public Relations?
They used press agentry to attract settlers and expand their operations. People and communities were needed throughout the western US to provide a business opportunity for rail companies. They promoted settlement, set up an information office that distributed sheets, maps, and stories in the local press. The railroad also promoted lectures about migrating to the American West.
Also in the 19th century, Santa Fe Railroad launched a campaign to entice tourists to the Southwest. It commissioned dozens of painters and photographers to depict the dramatic landscape and portray romanticized American Indians weaving, grinding corn, and dancing.
Who established the first in-house publicity department?
The first presidential press secretary.
Former Kentucky newspaper editor, became an intimate member of President Andrew Jackson's "Kitchen Cabinet.
He helped skillfully interpret Jackson's powerful speeches and news releases. He also served on Jackson's advance agent on trips. It is believed that he was the first person to use newspaper reprints in public relations campaigns.
a women's rights advocate garnered plenty of media publicity by wearing loose fitting trousers in protest of the corset.
became nationally known by invading saloons and destroying the liquor bottles and bars with axe.
wrote in the New York Times and other publications about the importance of protecting the Yosemite Valley in California.
established in Boston of 1900, with Harvard College as its most prestigious client.Publicity Bureau
Who opened a publicity office in New York City in 1904?
Ivy Ledbetter Lee and George F. Parker
Ivy Ledbetter Lee
Father of MODERN PR. First public relations counselor. He began as a journalist, became a publicist, and soon expanded that role to become the first public relations counsel. Lee opened up his PR firm and issued a declaration of principles signaled a new practice model: public information.
Ivy Ledbetter Lee
first PR counselor; "father of public relations"; Declaration of Principles; renovated Rockefeller name; "Poison Ivy", Father of Formal PR, Founded a Firm with George Parker in 1904, leading clients were Penn Railroad and Rockefeller famil, The father of public relations, emerged in the Industrial Revolution "the public be informed
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