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How to Measure Custom Campaigns
Terms in this set (30)
Your business may want to advertise using
Text ads on search engine results,banner ads placed on strategic publisher websites, or social media or email campaigns.
You may have social media or email campaigns that communicate
Your brand and products to customers
It's common to use a combination of marketing activities to drive
Sales and website conversions.
Marketing campaigns are tracked in Google Analytics through
Campaign Tags are
Extra bits of information that you add to the URL links of your online marketing or advertising materials.
Extra bits of information that you add to the url links of your online markeitng or advertising materials (campaign tags) include
Tracking parameters followed by an equals sign and a single word or hyphenated words that you designate.
When users click on a link with an added parameter, the Google Analytics tracking code will extract the
Information from the link and associate that user and their behavior with your marketing campaign.
Extracting information from a link well let you know which people came to
Your site through your various marketing activities.
The Google Store has a monthly email newsletter it sends to its customers with links back to the Google Store website. Adding a campaign tag of
"Email" to these links allows the store to easily identify the users that came to teh website from the email newsletter.
5 different campaign tags that help you ID specific information about your campaign traffic.
Medium, Source, Campaign, Content, and Term
Medium, Source, and Campaign are
Required campaign tags.
Content and Term can be
Added campaign tags on top of medium, source, and campaign.
How you sent your message to the user.
Medium could include
Email, CPC, or Social
Medium could include email
For an email campaign
Medium could include CPC
For paid search ads
Medium could include Social
For a social network.
Where the user came from.
Source could be a specific
Web page or a link in an email
Source could differentiate the type of
If the medium was "cpc" the source might be
"google", "bing", or yahoo.
"Cost Per Click" paid traffic.
If the medium was "email" the source might be
Campaign can communicate the
Name of your marketing campaign such as "2015-Back-To-School" or "2015-Holiday-Sale"
"Content" can be used to differentiate
Versions of a promotion.
"Content" is useful when you want to test
Which version of an ad or promotion is more effective.
If you're running a test between two different versions of a newsletter, you might want to label content tags
"v1-10dollars off" and "v2-nopromo" to help differentiate which newsletter the data is associated with in Google Analytics.
"Term" is used to identify the keyword for
Paid search Campaign.
You only want to use the term field if you are
Manually tagging a paid search campaign linke Bing or Yahoo!.
To add parameters into the URLs associated with your ads, Google Analytics provides a tool called
"URL builder" in the Help cCenter.
THIS SET IS OFTEN IN FOLDERS WITH...
Google Analytics Certification
Tracking Campaigns with URL Builder
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