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Tracking Campaigns with URL Builder

Terms in this set (27)

In the URL builder form, in the first step type the URL form or
Where you want your ad or campaign link to take users.
In the URL builder, go to Campaign Source and Campaign Medium
Optionally you can fill out campaign term and campaign content as well.
At the end of th URL builder you'll need to type out the
Campaign Name
Term, Content, and Name in the URL builder can be
Any values you want, jus tmake sure that they're descriptive enough to recognize when they appear in your Google Analytics reports.
Naming conventions, Typically you'll use single words
To name your tags.
If you use phrases to name your tags, then the URL builder will ad
Underscores between the words to avoid spaces in the URL
Be sure to use consistent spelling and capitgalization when entering
Tag values
Since Google analytics is case sensitive, a campaign named "PROMO1" in all upercase will
Show up separately from a campaign named "promo1" in all lowercase.
Naming conventions, make sure that you use consistent medium names like
"display" for banner campaigns and "email" for email campaigns.
When you click "Generate URL" at the bottom of the URL Builder, you can see that the
URL Builder generates the link with all teh correct campaign parameters attached.
The URL Builder generates teh link with all the correct campaign paramaters attached, providing an easy way to
Quickly generate campaign tags for tracking.
You can only use URL builder to build out one URL at a time, so you probably won't want to use it to build
Each URL if you have a large campaign.
You can use a spreadsheet
To simplify the process of bulk URL building.
Before launching a campaign with your link you'll want to
Verify that your tracking tags are working correctly.
How to test your campaign before you launch it. open an incognito window or private browsing session. Then, copy and paste
The link you created to track your campaign into the address bar of the browser. Once your website loads, navigate around your site and complete some of the critical actions.
If one your website objectives is a trial signup, complete the
Signup process on your site in incognito mode to see if the URL is working.
If your campaign contains a coupon, try submitting a
Transaction with the coupon applied.
You can instantly see campaign information in the Real Time reports or wait a few hours to
Review the data in your standard Campaign reports.
Visit the "All Campaigns" report in the "Acquisition" section under "Campaigns". This report lets you
Compare incoming traffic from your various marketing campaigns.
To verify that the campaign is collecting data properly, type the
Name of the campaign into the filter in the "Campaigns" section of Google Analytics.
When you type the name of the campaign into the filter in the "Campaigns' section of Google Analytics, you should see an
Overview of the campaign clicks that you tested.
If you click on the campaign name, you can see the source and medium data that you
Entered into the URL Builder.
If you want to verify the other campaign tags you added to your URL, add a
Secondary dimension such as "Ad Content'
Adding a secondary dimention lets you view the primary dimesnio of "Source/Medium' broken down by the
"Content" tag you added to your links.
The Google Store differentiated the "content" tag for their email newsletters by whetehr they were offeirng
Promotions or not.
By adding the secondary dimension of "Ad Content", we can see which promotions were
Most effective at driving people to the website.
Using the URL Builder in conjunction with Google analytics reporting, you can quickly
Understand which campaigns drove the highest quality traffic to your site.
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