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Google analytics for Beginners Wrap-Up
Terms in this set (10)
If you want to see the top performing pages for new users, under Behavior go to
"Site Content" and click on the "All Pages" report. then add a secondary dimension of "User Type" so you can see which of your top pages are being visited by new users.
Looking at User Type as a secondary dimension can help inform your
Site content and marketing campaign strategy to acquire even more users.
If you want to identify ineffective landing pages, go to the "Behavior' reports under "Site Content" and open the "Landing Pages" report. Sort by
"Bounce rate" to see which pages are responsible for people leaving without engaging with your site.
If you're running campaigns and want to correlate landing pages with your marketing efforts, add a
Secondary dimension of "campaign" or "source medium". Then you can examine which campaigns and landing pages are turning away users and make corrections.
To view user campaign data across devices, go into the
Acquisition reports and choose "Campaigns" and then "All Campaigns." Then add a secondary dimension of "Device Category" to the report.
When you add a secondary dimension of "Device Category to the report, it's easy to see what happens to
Users on different devices, as they respond to your digital marketing campaigns.
Using Geographical Data and Goals
Navigate to the Location report in the Geo section of Google Analytics. Then under the Conversions pull-down menu to the right, select a goal that you're interested and sort by "Goal Conversion Rate."
In the Geo section of Google Analytics, under sort by "Goal Conversion Rate". This will help you see which
Cities or countries had the highest conversions and help you target those locations accordingly.
Don't forget to set up your Analytics account with multiple views for
Testing and add filters to create reliable, accurate data.
Set up goals to track your
Website conversions and make sure you've tagged your marketing campaigns correctly for tracking.
THIS SET IS OFTEN IN FOLDERS WITH...
Google Analytics Certification
How to Measure Custom Campaigns
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Google Analytics Complete Set
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Google Analytics Assessments- Advanced
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