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Market Research Math Quiz

Terms in this set (11)

1,241,184
A survey by the National Restaurant Association found that 70% of consumers say that they are more likely to visit restaurants that offer locally produced food. If the city has a metropolitan population of 1773,120, how many might prefer a restaurant with locally produced food?
Restaurants with gardens
Chefs of the American Culinary Institute predict that the newest market concepts will be places offering cooking classes or demonstrations (18% of those surveyed), restaurants with gardens (33%), street food and mobile food trucks (15%), and restaurants on farm (18%). Which trend was most predicted, by about a quarter of the 1,854 chefs?
2.3 million
Projected 2011 sale at a quick-service restaurants are $148.2 million, which was 4.2% better than in 2010. Projected 2011 sales at full-service restaurants are $175.2 million, which was 2.2% better than in 2010. How will the dollar growth in quick-service restaurants sales compare to the dollar growth for full service plans?
160 sample size, 60% on comment cards
You collect 96 customer comment cards, 21 online surveys, and 43 surveys from people passing in front of your restaurant. What is your total sample size and what percent of your sample answered on customer comment cards?
Families
You get a survey from your Chamber of Commerce. It says that 24% of business people eat out at least once a week and 18% of families eat out once a week. Within your town, there are approximately 1,400 business people and 9,600 families. Which market segment appears bigger?
$46,666
Market researchers often compute the "mean" or average of data collected. What is the mean income of the following three people surveyed? Person A: $45,000, Person B: $68,000, Person C: $27,000
More Likely
You do an extensive survey and learn that 25 out of the 300 people surveyed like to eat out on Tuesdays. You then look only at the 50 families answering the survey and find that 15 prefer to eat out on Tuesdays. Are families more or less likely to eat out on Tuesday than the general population?
38%
Your survey indicates the following favorite beverage choices: 20 milk, 13 water, 22 soda, 32 coffee. What percentage of customers can you satisfy if you just serve milk or water?
Saturday, Friday, Thursday, Wednesday, and Sunday
You are starting a restaurant in a college town. A survey of 100 potential customers indicates the following preferences for nights to eat out? What is the fewest number of nights you would need to be open to satisfy 80% of these potential customers? Monday: 5, Tuesday: 8, Wednesday: 12, Thursday: 16, Friday: 22, Saturday: 28, Sunday: 9.
1%
You interview 845 persons and only 9 prefer Cajun food. What percentage prefer Cajun food?
...
When the national economy goes from bad to better, market research shows changes in the sales at various types of restaurants. Projected 2011 sales at quick serviced restaurants are $164.8 billion, which was 3% better than in 2010. Projected 2011 sales at full service restaurants are $184.2 billion which was 1
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