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Google Analytics Assessments- Advanced

Terms in this set (64)

What is "remarketing" in Google Analytics?
When users are shown targeted ads to bring them back to a website and encourage a conversion.
To enable remarketing in Google Analytics, what must first be enabled?
Advertising Reporting Features; Google Ads or Display & Video 360 account linking.
Which remarketing audiences can be defined in Google Analytics?
Users who visited a specific page on a website; users who played a video on a website; users who speak a particular language.
Users who speak a particular language; users who played a video on a website; users who visited a specific page on a website.
Which remarketing audiences can be defined in Google Analytics? (different order)
Remarketing can show relevant ads on which Google properties?
Google Display Network; Mobile Apps; Google Search
Mobile Apps; Google Search; Google Display Network
Remarketing can show relevant ads on which Google properties? (different order)
What is the maximum duration a user can be included in a remarketing audience?
540 days.
What Google Analytics data can be used to define a remarketing audience?
Pre-defined Segment; Custom Segment
how many user cookes does an audience lsit require to be eligible for Google Ads Search Ad remarketing
1000
Which users could be targeted with Dynamic Remarketing to bring them back to a website?
Users who viewed a website search result page; users who viewed product detail pages; users who abandoned their shopping carts.
To set up Dynamic Remarketing for a retail vertical, what must be linked to Google Ads?
The Google Merchant Center
To set up Dynamic Remarketing, what must first be created in Google Analytics?
Custom Dimension
Custom Dimension
To set up Dynamic Remarketing, what must first be created in Google Analytics? (flipped)
Segments applied to reports can analyze data for which of the following groups?
Users 25 to 34 years of age who have their browsers set to spanish; users who viewed a webpage, then watched a video; users who engaged in social media or email campaigns.
Custom segments may be created using which of the following criteria?
Dimensions, Metrics, Session Dates, Sequences of Uer Actions
Metrics, Sequences of User Actions, Session Dates, Dimensions
Custom segments may be created using which criteria? (different order)
How many segments may be applied at once?
4
4
How many segments may be applied at once? (flipped)
False
Because segments are applied before sampling, segmented data will not be sampled (false)
What report shows data segmented by channel?
Channels
Google Ads and Google Marketing Platform campaigns served on the Google Display Network are groued into which channel?
Display
What report analyzes which webpages get the most traffic and highest engagement?
All Pages Report
All Pages Report
What report analyzes which webpages get the most traffic and highest engagement? (flipped)
In a "last-click" attribution model, Google Analytics will attribute all of teh conversions credit to which source(s)?
Last marketing activity
Multi-channel Funnel reports can credit conversions across which of these channels?
Website referrals; paid and organic search; custom campaigns.
How would Google Analytics credit a channel that contributed to a conversion prior to the final interaction?
Assisted Conversion
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30 day periods?
Active Users Report
Active Users report
What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30 day periods?
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Cohort Analysis report
Cohort Analysis report
What report groups an audience based on acquisition date and compares behavior metrics over several weeks?
Custom Reports have which capabilities?
Use multiple dimensions together in the same report
Create a report with Custom Metrics
Use a Custom Dimension as a primary dimension
What tpe of Custom Report shows a static, sortable table with rows of data?
Flat Table
Which would prevent data from appearing in a Custom Report?
A filter that filters out all data; dimensions and metrics of different scoppes.
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up?
Cross-domain tracking.
Cross-domain trakcing
To collect data from two websites with different URLs using a single Google Analytics property, what feature must be set up? (flipped)
View filters may NOT be applied
Retroactively to any data that has already been processes (true/false question)
To see data for users from the U.S. and Canada only in a view, which filter would be applied?
Filter 1: include U.S. and Canada
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data?
Custom Dimension
Custom Dimension
To view data in reports by user categories such as Bronze, Gold, and Platinum status levels, what Google Analytics feature is needed to collect this data? (flipped)
To pair metrics with dimensions, what should they have in common?
Same scope.
To create a Custom Dimension for membership status (e.e., rewards level), what scope would be applied?
User
Custom Dimensions can be used in which reports?
As secondary dimensions in Standard reports and as Primary dimensions in Custom Reports.
When a Custom Dimension is active, what data will it affect?
Data colected after the Custom Dimension was applied.
To collect the number of comments users posted to a website page, what feature would be used?
Custom Metric
Custom Metrics can have which scopes?
hit, product
Product, Hit
Custom Metrics can have which scopes (different order)
What four parameters can be included with an event hit for reporting?
Category, Action, Label, vAlue
If a user watches a video with event tracking three times in a single session, how many Unique Events will be counted?
1
If default Google Analytics tracking code is installed on different domains, Analytics will
Count these users and sessions separately
What does Google Analytics call a URL that passes data parameters for reporting?
A hit.
When does Google Analytics tracking code send a pageview hit to Analytics?
Every time a user loads a webpage.
When does the Google Analytics tracking code send an event hit to Analytics?
Every time a user performs an event with event tracking.
Every time a user performs an event with event tracking.
When does the Google Analytics tracking code send an event hit to Analytics? (flipped)
What does Google Analytics use to differentiate new and returning users?
A browser cookie; a randomly-assigned unique identifier.
What will happen if a user clears their analytics cookie from their browser?
Analytics will not be able to associate user behavior data with past data collected by the tracking code; Analytics will set a new unique ID and browser cookie the next time a browser loads a tracked page.
By default, Google Analytics can NOT recognize
Returning users over multiple sessions from different browsers and devices. (part of a true/false question, answer false)
A session in Google Analytics times out after how many minutes by default?
30
To send data to Google Analytics from a web-connected device like a point-of-sale system, what feature must be used?
The Measurement Protocol
For an event goal defined as playing a video, how many Goal conversions will Google Analytics record if that video is played three times in the same session?
1
Which are Goal types in Google Analytics?
Destination; Pages/Screens per session; Duration
If data is excluded from a view using a filter, it may NOT
Be recovered within 30 days. (part of a true/false question)
Which of these scopes could be used for dimensions and metrics?
Hit-level, session-level, or user-level scope
When defining a measurement plan, what is the order of steps?
Business objectives > key actions > KPIs
What are macro-conversions in a measurement plan?
The main website actions users take that accomplish stated business goals
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