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5 Written questions

5 Matching questions

  1. loaded words
  2. negative
  3. sender-message(verbal, non-verbal)-receiver-sender-feedback with and interference(verbal, non-verbal)-receiver
  4. verbal
  5. snob appeal
  1. a communication process
  2. b words that evoke emotions
    ex: Fantastic! New! Gorgeous! Love!
  3. c any communication spoken or written that uses words
  4. d "against" the proposition
  5. e the consumer will join the ranks of the elite by using the product

5 Multiple choice questions

  1. 5 steps in the motivated sequence
  2. meaning suggested by the word
  3. neutral audience
  4. hardest audience to convince
  5. walking

5 True/False questions

  1. six questions used in an interviewexamples to general statement

          

  2. sex appealthe consumer will join the ranks of the elite by using the product

          

  3. receiver"against" the proposition

          

  4. non-verbalcommunication that does not use words

          

  5. deductive reasoninggeneral statement to examples