The five price zones of the women's ready-to-wear apparel industry based on price of merchandise are ______________.
a. Misses, petites, juniors, women's, half-sizes
b. Better, moderate, budget, couture, medium
c. Budget, moderate, better, designer, coutured.
d. Budget (mass), moderate, better, bridge, designer
The elements in the marketing mix are:
a. Product, price, sales, revenue
b. Product, price, place, promotion
c. Price, environmental, social, political
d. Cultural, environmental, legislation
Which of the following is not an example of mass customization?
a. Computerized adjustment of a standard pattern to fit an individual customer's measurements results in a customized garment, delivered to the customer's home.
b. Customers visit a mall kiosk, are measured, select their style preferences, and wait while a customized garment is sewn.
c. Customers select add-on features to a finished product, such as embroidery, laser etching, or fabric ornamentation.
d. Customers select specific style features such as color preference, pant leg silhouette, and pant inseam length, and the customized product is delivered to the customer's home.