- Small business growing quicker than anticipated
- I am working for a small business owner and her business grew quicker than she had anticipated and so with the growth of both customers, an influx in orders and appointments, we needed to establish a system so the company could grow in sales and employees to take on those sales. And while my boss is incredibly creative, she will be the first to tell you that she works off a strict right brain, which is why she hired me on to be someone who can help her create internal organization within her business.
- What I was able to do was come up with a system that would streamline all over her data, including sales, appointments, invoices, customer files, images, marketing strategies, calendars, packages, financial records, meeting notes, etc. could close more efficiently and effectively.
- I saw a need, a limited budget, and a right-brained person who gets confused and overwhelmed easily by order, and then I decided to use technology systems (in this case Google Drive) to make business life not only more organized and easier to navigate but also the make the business more prosperous for internal and external growth.
- She would not have been able to grow beyond a couple of clients or grow her business to take on more employees if she did not have the systems that I created to put in place.
I have worn so many hats in my current position. In my role for Carley, my role isn't clearly defined. I have had the ability to pick up and morph into anything that Carley needs to make her business successful.
I am incredibly adaptable. Whether I have to go into a situation and be the face of her company in place of Carley herself and connect with customers face to face, or if I have to connect with someone virtually or write emails for her or keeping her schedule, or even sourcing items for clients spaces, I have done almost every single role that I would need to do in a big business, from admin responsibilities, to sales and marketing, to communications, on a smaller scale. Which is why I am super excited to work for someplace like Lenovo where I can get the opportunity within the LASR program to look at how I wold work through all of those different scales at a larger company and figure out what my true passion is by learning from seasoned professionals at Lenovo.
Within the different roles I will get to try out at Lenovo and gain mentorship from people who have been doing these jobs at a Fortune 500 company for a while now, I will be able to see where I, really, have the most passion and where I fit the best and where I am most contribute the best to a business.
By working for Carley at her Start up, where I was the only employee she had until we decided to take on interns, I had to be able to be the jack of all trades. This makes me incredibly unique because Carley didn't really know what she needed I watched a business rise from the ground up. I was able to establish something that made a serious imprint on a company and brand.
I was able to say, "Hey Carley, we really need some marketing materials." "Hey Carley, we need to get our communications better." "Carley, we've got to be able to create a really solid schedule for you to be able to book these appointments and keep them because your product alone is not going to keep a customer."
I realized early on in her business that being an influencer on Instagram was not going to be enough. I really had to then take responsibilities and the methods I had learned from previous job roles into my own hands and communicate to her that her brand services and products, her "influence," may bring a customer in but in order to keep a customer and close business with a said customer, you have to be organized, your marketing skills have to be on point and branch out far beyond the Instagram platform, you have to be able to be reliable and you have to be able to provide your product effectively and in a way that is going to ring in that customer satisfaction.
Really, what I had to do when coming into Carley's business, is create an entire internal organizational structure that could provide a firm foundation for more than just one person (ie: Carley). That internal structure included creating a marketing group, multiple social media presences beyond just her initial influencer presence which really meant going deeper into social media interactions and social media marketing - not just an influencer presence. I had to create a system for her to be able to book business and maintain those appointments, while also being able to multitask and easily navigate internal documents and notes for customers.
Essentially, I was entrusted (without even knowing it) to create a customer experience model for Carley that never existed. Because Carley was really good at bringing people in from an aesthetic point of view and from a product envy POV because everything she was selling was very, for a lack of better words, "sexy", but she wasn't actually able to follow through on it from a professional lens. So what I was able to do was take her vision and make it something sellable to a customer.
My biggest asset is my adaptability in high pressure, high stress situations. I kind of thrive off of the high pressure situations, I am able to go into it and see, okay, everything is a mess, and see how we are going to fix it or we have a goal or deadline we need to meet and there seems to be a lot going on and a lot of moving parts and so here's how we are going to tackle it and prioritize.
I am truly unique in a way where I am able to utilize both my left and right brain to find achievable solutions for problems and goals alike. This strength will benefit Lenovo greatly because Lenovo is well know as being the fastest growing PC maker on the planet. Fast paced growth, challenges, stressors— they are all inevitable in a company like Lenovo and my strengths will allow Lenovo to continue to grow at the same rate, if not faster than before.
A great example would be while I worked as General Manager for the entire magazine division at ECU while also serving as EOC for one of the 4 publications. I was the first EOC and GM in the division to meet every single deadline set, which encompassed many moving parts and over 50 employees. Because of the systems and achievable deadlines I set, I was entrusted to create a handbook which would live on as a guide for the next student who would serve as GM and was even awarded 2 university awards at the end of the spring semester for the above and beyond leadership and systems I put in place.