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Chapter 07 Mediated Communication and Social Media
Terms in this set (49)
1. When a person transmits a message through a communication tool, including an electronic
or digital one, it is most accurately described as interpersonal communication.
2. If you learn more about mediated communication, you can improve your mediated
The text explains that intrapersonal communication is a key element in computer-mediated
Social science research has demonstrated that people who are exposed to a great deal of
media violence frequently demonstrate aggressive or violent behavior.
Your friend Inga reads a number of beauty magazines. The women pictured in them tend to be very slender, and they wear the latest fashions. Inga routinely complains about her weight, and she sometimes diets and exercises to excess. This is an example of the way media
consumption can affect body image.
Philip and Che watch the evening news together every night, and they routinely view
television programs that deal with events all over the world. It is likely that they will be more
sensitive to other cultures.
Early television programs that included African Americans cast them in secondary roles,
with white middle-class men and women in the primary roles. These depictions tended to
Your roommate watches violent television, plays violent videogames, and is interested in
websites that talk about illegal and dangerous activities. You worry about his heavy use of
media because of potential cultivation effects.
Monique and Jill are in your communication class. When the topic of the media is
discussed, both women are highly critical of information they read, see, and hear. These
fellow students are demonstrating low media literacy.
Your parents tend to call you when they know you're at work and they leave voice-mail
messages. Sometimes they e-mail you instead. They rarely talk to you when you call, and they
do not like to send text messages. We may conclude that they prefer synchronous
11. You love being around people, talking to them, hearing what they have to say. When you
go to stay with your grandmother, you can still connect with all your friends through social
media, and you spend a lot of time online. Your grandmother, who is on the shy side, has an
e-mail account but would never consider having a Facebook account. She says it would make
her feel too exposed. The differences between you and your grandmother illustrate the uses
and gratifications theory.
Uses and gratifications theorists view social media as negative.
13. Since so much information about health issues is available on the Internet, you no longer
need to seek a physician's opinion on medical problems that you encounter.
14. In part because of communication technology and the social media, intercultural
communication is more important today than it was 30 years ago.
15. It is highly unlikely that anyone on a social media site would adopt a false identity.
Your friend Janie provides a great deal of information on her Facebook page and places
no restrictions on who may view it. She even includes her phone number, address, and other
information about where she works and what her daily schedule is. Janie might be considered
a high self-monitor.
17. Goffman suggests that we are all actors in a play and that we have to consider both
backstage and onstage issues.
18. A friend of your mother recently lost her husband. She misses the companionship of a
close relationship and wants to begin dating. Because online dating is basically an impersonal
experience, it would not likely meet her needs.
19. CMC relationships develop more slowly than do face-to-face relationships.
20. People are more likely to use social media to seek out new relationships than to maintain
21. Which item below is NOT a form of mediated communication?
22. Which item below is NOT a reason cited for studying mediated communication?
A. To help you understand how the messages that surround us influence behavior and shape
B. To teach you how to control others through mediated messages
C. To improve your own mediated interactions
D. To help you become a more critical consumer of the mediated messages you encounter
23. The distinguishing feature of computer-mediated communication (CMC) is that it relies
A. networked computer environments.
B. newspapers and magazines to distribute information.
C. airwaves to convey messages on TV and radio.
D. cable to distribute information
24. All of the following are examples of media convergence EXCEPT
A. newspapers establishing an online version.
B. TV programs inviting the public to vote by tweeting.
C. news reporters posting stories on blogs while also reporting them on radio.
D. political commentators who hold opposite views debating an issue.
25. The striking result of a 2012 Nielsen report on mass media use in the United States was
that Americans spend as much time
A. watching TV as they do working at their jobs.
B. texting as they do driving.
C. reading and writing as they do watching TV.
D. on their smartphones as they do sleeping.
26. A study on media violence cited in Chapter 7 hypothesizes that TV, films, and
A. can make nonviolent people more tolerant of violence.
B. desensitize viewers to violence.
C. have little impact on behavior.
D. are a good outlet for people who might otherwise become violent.
27. Which statement about media effects is NOT supported by research reported in Chapter
A. Individuals who consume great amounts of mass media become dissatisfied with how they
B. Individuals who consume great amounts of mass media become more likely to develop
C. Adults who watch a variety of programming are more fearful than those who watch the
D. Children who consume great amounts of mass media have higher IQs.
28. Gatekeeping is the process of
A. determining what news, information, or entertainment will reach a mass audience.
B. shaping the way topics are presented.
C. telling us what we ought to be thinking.
D. persuading an audience to buy one product and reject another.
29. With its portrayal of an extensively stereotyped group, TV has effectively changed the
way Americans think of
A. poor people.
B. undocumented immigrants.
C. people from the Caribbean.
D. people who are gay.
30. According to Chapter 7, when Sixty Minutes runs an exposé about the sloppiness of the
organizations that determine your credit rating, that programming is an example of
C. challenging norms.
D. perpetuating stereotypes.
31. Which is the best explanation of the cultivation effect?
A. People who watch a lot of TV violence tend to perceive the world as a dangerous place.
B. People with limited access to media tend to have a distorted view of reality.
C. Exposure to TV news shows cultivates a balanced view of current events.
D. Even light TV and media use can cultivate an attitude of indifference about current events.
32. Media literacy refers to the ability to
A. think critically about mediated messages and how they influence us.
B. explain how media functions in our society.
C. participate actively with a wide variety of computer-mediated methods.
D. work in mass media as on-air talent or in production.
33. Which item below is NOT an example of critical thinking mentioned in Chapter 7?
A. Awareness of how camera angles, lighting designs, editing techniques, and camera
movements can create certain impressions
B. Awareness of the pressure those in media are under to attract audiences and advertisers,
and the impact that pressure has on how they present complex issues
C. Awareness of who the sponsor of a program is, and who has something to gain from the
D. Awareness of the high standards of journalistic ethics and how they shape the presentation
34. Which statement about media is FALSE?
A. Because the technology used to produce media messages has become less expensive,
almost anyone can produce mass media content.
B. Citizen journalists are required to meet the same high ethical standards for news production
as professional journalists.
C. Citizen journalists produce some of the most popular Internet videos, accessed by
thousands of people each day on YouTube and Vimeo.
D. The large volume of messages disseminated on YouTube, Facebook, Twitter, and other
message boards makes the task of finding accurate, unbiased information all the more
35. Which of the following is an example of asynchronous communication?
A. Instant messaging
B. Online chat
C. Social media websites
D. Cell phone conversations
36. Since 2009 the most popular social media site is
37. Which of the following is NOT a social media fact presented in Chapter 7?
A. Over half of Internet users have their own social networking site profile.
B. In 2011-2012 the fastest-growing group to establish profiles were members over 45 years
C. Facebook was originally designed exclusively for college students.
D. Most YouTube users are middle-aged citizen journalists.
38. Social media are called "boundary-crossing media" because they
A. span communication contexts.
B. cross intercultural borders.
C. are used by both young and old.
D. are a bridge from the old media to the new media.
39. Twitter is the
A. most popular microblogging venue.
B. most popular place where vlogging occurs.
C. most popular social networking website.
D. best way to keep in touch with friends.
40. MySpace.com, Blogger.com, Tumblr.com, WordPress.com, and LiveJournal.com are all
D. chat rooms.
41. Which of the following is a disadvantage of social media?
A. Real-time updates are difficult to provide.
B. Limited numbers of devices are available for sending and receiving.
C. Most people find the sites difficult to navigate.
D. Messages sometimes are distributed to a broader audience than the user intended.
42. The uses and gratifications theory hypothesizes that people
A. use social media primarily for sexual pleasure.
B. who are socially anxious avoid social media entirely.
C. use social media to satisfy their own needs and desires.
D. who are extroverted find limited gratification in social media.
43. Which behavior would you expect from a low self-monitor when using social media?
A. This person would be very concerned about privacy.
B. This person would think deeply about the messages he or she sends.
C. This person would likely overdisclose.
D. This person would closely monitor the time he or she spends on social media
44. Which social media users are most driven by personal gain?
A. Protective users
B. Self-centered users
C. Unworried users
D. Sharing users
45. Utilitarian users
A. have a purpose for everything they post.
B. share information freely to connect with others.
C. use caution not to reveal too much about themselves.
D. try to anticipate all possible consequences before posting anything.
46. Early opinions about CMC suggested that it was an impersonal and unrewarding way to
develop a relationship. Joseph Walther debunked this early opinion with his
A. hyperpersonal perspective.
B. self-fulfilling prophecy perspective.
C. uses and gratifications perspective.
D. protective-user perspective.
47. If you blog about your eating disorder and visit websites where you offer support to others
with the same malady, you are using social media as a means of
A. global communication.
B. public relations communication.
C. health communication.
D. organizational communication.
48. Which of the following statements about the relationship between CMC and interpersonal
communication is FALSE?
A. Many young adults connect with their parents through social media.
B. CMC establishes stronger friendships than does traditional face-to-face contact.
C. New mothers are more likely than new fathers to turn to social media to share the
experience of transitioning to parenthood.
D. In families that tend toward secretiveness, children tend to reject parental requests for
49. According to Chapter 7, companies have been known to use Facebook in all the following
A. to check you out and see if your profile is consistent with your answers in the interview.
B. to fire you when you make a negative crack about the company or a supervisor.
C. to encourage teamwork on a company project.
D. to edit out negative comments others make about the company's products.
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