Upgrade to remove ads
Only $35.99/year

DRTL 3190 exam 1 random

Terms in this set (19)

how many searches per year does Google have?
at least 2 trillion
how many Google searches in 1999?
one billion
what percent of worldwide searches does Google have?
90%
what was the Netflix CEO's proposal to Blockbuster?
Netflix would run Blockbuster's brand online and Blockbuster would promote Netflix in its stores.
what was an important part of Blockbuster's revenue model?
charging enormous amount for late fees, profits were dependent on penalizing patrons
threshold model of collective behavior for Netflix
For any given idea, there are going to be people with varying levels of resistance. As those who are more willing begin to adopt the new concept, the more resistant ones become more likely to join in. Under the right conditions, a viral cascade can ensue.
what was Blockbuster CEO's biggest flaw?
failure to understand networks
a software program that searches a database in an attempt to identify the keyword or keyword string specified by the user, most often utilized on the world wide web
search engine
terminology used to describe a type of search where the user provides one or more words in a string, with the expectation of matching results or documents
keyword search
also called 'not found' -a page where the server could not find the page requested. Strong design places redirects on this page to lead the user back to the homepage or relocated page
404 screen
digitally identifying a consumer's current physical location by obtaining GPS data from their smartphones or other GPS-enabled devices
geo-tracking
Almost interchangeable with Search Term, they are words or a group of words that a person may search in a search engine. They also refer to the terms you bid on through paid search engine marketing in trying to attract visitors to your website or landing page.
keyword
Allow you to highlight important keywords related to your site in a way that matters to Search Engines, but that your website visitors typically do not see
meta tags
A form of technology that allows companies, primarily retailers and marketers, to connect and engage wirelessly with customers via their mobile devices. The appeal is that companies can use the Bluetooth signal to deliver geo-specific promotions, personalized messages and push notifications, when the customer is in range of it and can even act as an analytics tool to decipher steps taken to reach a purchasing decision.
beacons
this statistic, or metric, tells what percentage of people are completing sale. The definition depends upon the company's goals and measurements.
conversion rates
Paying for advertising within sponsored listing areas of a search engine or partner site each time your ad is clicked or sometimes based on impressions
paid search
Search results listings on a search engine that appear because of their relevance to the search terms and possible search engine metrics and algorithms, but are not paid
organic search
Keyword stuffing is the practice of loading a webpage with keywords or numbers in an attempt to manipulate a sites ranking in search results. Can result in a poor user experience and harm site rankings
irrelevant keywords
Metric that calculates user engagement, session duration and SERP click-through rates (CTRs)
dwell time
Other sets by this creator