Home
Subjects
Textbook solutions
Create
Study sets, textbooks, questions
Log in
Sign up
Upgrade to remove ads
Only $35.99/year
Social Science
Business
Sports Marketing
Mktg 458- Exam 1 (1,2,4,5)
STUDY
Flashcards
Learn
Write
Spell
Test
PLAY
Match
Gravity
Terms in this set (41)
What is Marketing?
To satisfy customer needs in a profitable manner.
Strategic Marketing Management processes
-Define business, mission and goals
-Identify/frame growth opportunities
-Formulate product-market strategies
-Budget resources
-Develop reformulation and recovery strategies
What should the business mission include?
- Scope
- Vision
-Purpose
- Character
The Business goals or objectives should be......
tangible actions and results to be achieved by a specific time frame
Types of Objectives
Production
Financial
Marketing
Foundations of strategic marketing management consist of....
Identifying and framing organizational growth opportunities
When converting environmental opportunities into organizational opportunities we ask three questions that are....
What might we do? (environmental opportunities)
What do we do best ?
(Distinctive competencies)
What must we do?
(Success Requirements)
What might we do? (Environmental opportunities)
-Unmet or changing consumer groups
-Unsatisfied buyer groups
-New means or technologies for delivering value to prospective buyers
Distinctive Competency
-provides consumers with competitive value
- characteristics that set you apart from the competition
What do we do best?
(Distinctive competency)
What critierias must be satisfied?
- Competitors cannot be imitate it
-provide customers with superior value
marketing penetration strategy
gain greater dominance in a market in which firm already has an offering
(existing offerings- existing markets)
new offering development strategy
new offerings-- existing markets
change product or completely new products
New Offering Development Strategy involves
-Product innovation
-Product augmentation
-Product line extension
Product innovation
a completely new product
Product Augmentation
enhancing the value of the a prior product
Sets with similar terms
Principles of Marketing Chapters 6, 7, 8 & 9
86 terms
MKTG 2400
245 terms
Marketing Midterm
125 terms
Marketing 300 exam 2
38 terms
Other sets by this creator
Major Field Test in Business
34 terms
mktg exam
34 terms
Sales- Exam 2
71 terms
Marketing 459 Personal Selling- Sales
71 terms
Verified questions
QUESTION
You have been asked to make arrangements for an off-site meeting for your company. A local hotel charges $250 to rent a conference room for a half day and$400 for a full day. The hotel charges $18 per person for each lunch served and$35 per person for each dinner served. How much will it cost to rent the conference room for two and one-half days and to provide lunch and dinner for 16 people for two days?
QUESTION
How does the deductibility of interest and dividends by the paying corporation affect the choice of financing (i.e., the use of debt versus equity)?
QUESTION
A firm with a WACC of 10% is considering the following mutually exclusive projects: $$ \begin{matrix} \text{ } & \text{0} & \text{1} & \text{2} & \text{3} & \text{4} & \text{5}\\ \text{Project 1} & \text{- \$ 200} & \text{\$ 75} & \text{\$ 75} & \text{\$ 75} & \text{\$ 190} & \text{\$ 190}\\ \text{Project 2} & \text{- \$ 650} & \text{\$ 250} & \text{\$ 250} & \text{\$ 125} & \text{\$ 125} & \text{\$ 125}\\ \end{matrix} $$ Which project would you recommend? Explain.
QUESTION
Hampton Manufacturing estimates that its WACC is 12.5%. The company is considering the following seven investment projects: $$ \begin{matrix} \text{Project} & \text{Size} & \text{IRR}\\ \text{A} & \text{\$ 750.000} & \text{14.0\\%}\\ \text{B} & \text{1.250.000} & \text{13.5}\\ \text{C} & \text{1.250.000} & \text{13.2}\\ \text{D} & \text{1.250.000} & \text{13.0}\\ \text{E} & \text{750.000} & \text{12.7}\\ \text{F} & \text{750.000} & \text{12.3}\\ \text{G} & \text{750.000} & \text{12.2}\\ \end{matrix} $$ a. Assume that each of these projects is independent and that each is just as risky as the firm’s existing assets. Which set of projects should be accepted, and what is the firm’s optimal capital budget? b. Now assume that Projects C and D are mutually exclusive. Project D has an NPV of $400,000, whereas Project C has an NPV of$350,000. Which set of projects should be accepted, and what is the firm’s optimal capital budget? c. Ignore Part b and assume that each of the projects is independent but that management decides to incorporate project risk differentials. Management judges Projects B, C, D, and E to have average risk; Project A to have high risk; and Projects F and G to have low risk. The company adds 2% to the WACC of those projects that are significantly more risky than average, and it subtracts 2% from the WACC of those projects that are substantially less risky than average. Which set of projects should be accepted, and what is the firm’s optimal capital budget?
Other Quizlet sets
Sociology exam 2 study guide
41 terms
Chapter 14 - Antiepileptic Drugs
60 terms
Science Ch 5 L4 - Air & Water Resources
22 terms
Entrepreneurial Market and Research
78 terms