Study sets, textbooks, questions
Upgrade to remove ads
Terms in this set (82)
Inspire you to think creatively and critically based on a broad cultural literacy that includes:-media and society-theory and technology-and the arts and sciences.
Evolution of Knowledge
If your mind is open, your knowledge is never static, never in a final state of all-knowing omniscience
New facts, discoveries, and new technologies lead to new theories, new science, new knowledge of the world.
Understanding and Disagreement
The goal is to understand media from multiple perspectives ... not total agreement on everything.
What is the Chaco Supernova?
A cliff painting in New Mexico from 1056 AD. It is a form of media technology
What's the brightest area in Philly visible from space? Why?
Large cluster of buildings and lights
Know effects of electric light
Has caused us to adapt to a 24/7 electric media environment
Animals can become hurt
We are separated from nature
Memes are any idea, belief, or behavior that can copied, replicated, and shared along
Didyou choose the meme or did it choose you?
Latches on to healthy cell and injects own genetic code
Competes for control of the cell...transforms cell into a factory that replicates the virus
Social media; us replicating what we see
Ideas spread like virus
Can be by chance
Where you are born
Can be by choice
§ Aa conscious, self-determined belief
More often chance than choice
Memes and Genes
Genes survive by successfully replicating themselves in their hosts and getting passed on to future hosts via variation and selection; memes work the same way and if memes/genes are unable to be passed they do not survive.
Explain how memes replicate.
Memes populate the environments of our minds, in the form of our beliefs and world views, which in turn shape our behaviors and destinies. Its ability to survive by saying something about the world ensures its replication on the hosts.
What dies justin timberlake say
Justin Timberlake "haters going to say its fake so we say its hyperreal"
Power of memes/ global villages
Information spreads ina second. Movements (BLM, womens march, etc).
What is a global village
Global: communication on a planetary scale
Village: as if local and face to face
What is the medium of the massage?
The medium conditions our consciousness to accept the worldview of the medium
Book by Marshall Mcluarn and Quentin Fiore
Why are media technologies not neutral?
All media function to alter, modify, change, transform:
Consciousness and culture
modes of thinking ... forms of society
our place in the universe
message of car
Car is extension of the foot
Car replaces.... Horse, stagecoach, trains, and buses
Suburbs and sprawl
Fastfood and unhealthy diets
New distribution systems
Fossil fuel addiction
Message of electric light
electric light is extension of the eye and replaces the candle
24/7 electric civilization
Makes possible tv/video games/computers/electronic screens
Erase night skies and the universe
The Universe is Vast, Majestic, Wondrous, Awe-InspiringAnd We're Not the Center of It!
the observation that computing power roughly doubles every two years while the sizes decrease and price declines
What factors help a video go viral?
Tastemakers sharing the video
Relating to or denoting the current geological age, viewed as the period during which human activity has been the dominant influence on climate and the environment
we are in the mediascene
Layers of media
Endo-media, ego-media, eco-media, exo-media
Looks into stuff
○ Gaze: DNA, Diseases, Injuries, Structure of Matter. Biology-Physics, We're one Species, Matter is Complex, Ancient
Humans looking into humans
Gaze: Reaction, Hot Takes, Status Updates, Tribes, Global Villages. Selfies, Narcissism, We're the center of everything
Gaze: Territories, Google Maps/Earth, Weather Patterns, Ecology-Geology, We're Altering the Planet, We're Sharing one planet with Millions of other species
looking out, looking away
Gaze: Telescopes(optical, Radio, Space)
Conditions of hot media
Higher densities and proximities of events, energy, humans
Friction, acceleration, reaction, short attention, instant feedback
Tempers are hotter
Conditions of cool media
Promotes outward gaze
Lower densities, less friction, with distance, drift wander, wonder, wow. Reflection
Deep space, deep time, deep futures
Temperatures are lower, tempers are cooler
How does rocky illustrate the spectacle?
Spectacle Rocky inducted into Hall of Fame instead of real Rocky, image of Rocky more powerful than actual Rocky.
Message of the spectacle
Image is reality .What's on Screens is more important than what is not.
CelebritySportsSurveillanceSocial MediaVideo Games24/7 Entertainment
Colby Chase definition of the spectacle
Life organized around production/consumption of media, images, events, and simulations...where all life is commodified and made "spectacular"
Evolutionary Tree of television
Who was Carl Sagan?
Believed mass media can and should educate people on science and scientific discoveries.
How has the meida universe expanded since 1980?
4 broadcast television networks
28 cable channels
16 million households
50+ broadcast tv networks
900+ cable/sat channels
1 billion netflix hours/mo
1 billion youtube users
What was the voyager one
space probe launched in 1977 mapped Jupiter.. heading to other outer planets. Enclosing the solar system within media technology it will take 100,000 years to get to a star contains a message.
the cover with diagram of Earth in solar system and instructions. 115 images of scenes on Earth. "The sounds of Earth" variety of sounds and music, greetings in 55 languages digitally encoded...first CD and DVD
Pale Blue Dot
photo suggested by Carl Sagan in 1990. Earth is a pale blue dot in the solar system.
What is said about the social dillema
We are plugged into vast computer networks, liek the matrix
Prisoners chained facing the wall. Light comes in from behind to create shadows. The only "reality" they know are the shadows. Metaphor: we are prisoners in our minds
Maps over taking territories
screens as maps for your territory media overtaking reality a world made to seem more real, true, beautiful, than the real world
sign and symbols of the real are substituted for the real. Spectacle on steroids
NFL- played on a field vs a real field. A map that substitutes for a real field, simulates a real territory and is more true and beautiful than the real territory
Know the only book in The Matrix and who wrote it.
Simulacra and Simulation by Jean Baudrillard
Which media theorists influenced Morpheus?
Baudrillard and McLuhan
What is a simulacrum?
a copy in which the original is not present (and not needed/desired)
What happened in LA in 1994?
A massive earthquake that led to a blackout
What does William Wren say about energy and light pollution, impact of seeing night sky?
It affects the biorhythms of all the creatures in the plant
Cost efficiency: billions dollars of electric are wasted into the night sky
What does narrator say about seeing the Milky Way? Effects of light pollution?
Seeing the milky way gives us a sense of context and being smaller than we think we are
Messes with melatonin, bird flights, potentially working overnight is carciogen
What Firm is the Circle Based on?
Explain how memes, hot media, and ego media are present in the circle
Ego-media utilized where each person in the community is required to have social media in order to keep inventory of each other; looking "at" each other\
Mercer getting cancelled for his chandeliers
Mae's streams are a meme
SeeChange is a hidden surveillance device meant to see everyone without them noticing.
Soul searcher is designed to be able find anyone at any time. Is a tribe/swarm.
6 lines of the cosmic address
2. Solar System
3. Milky Way
4. Local group
5. Virgo Supercluster
6. Observable Universe
What spacecraft has traveled the farthest, what message is it carrying, and
where is it now?
Who we were and our music on earth
it is interstellar now
When did the Milky Way form?
March 15th of the cosmic year
When did Sun and life on earth form?
Sun August 31st
Life september 21st
When did recorded history form?
When did writing and telescopes form?
Last 14 seconds
How does this film illustrate Plato's Cave and Hyperreality.
Both mythology. Most people live in a world of mental/mediated illusion.
Why do memes/temes spread?
they are selfish and using us to get copied
What are meme machines?
We are the meme machines because we spread them around
Why are memes/ temes dangerous?
Experimenting with these meme replicators could be dangerous enough to kill us off. Temes are selfish replicators, using us to suck up the planets resources to produce more technology
How might memes have shaped size of our brains?
As memes evolve they drive a bigger brain that is better at copying the memes.
How much energy does the brain use relative to the body?
Our brain is using about 20% of the body's energy output for 2% of your body weight
what do humans have in common: DNA and the cosmos?
We share 99.9% of dna
We are made of the msot common elements of the universe
Who coined meme and why?
Richard Dawkins- after greek word mimesis
Book: Selfish Gene
Why? thought it could be related to memory
Rushkoff: "Media Virus" — Explain what is meant by "media viruses" and provide examples;
Media events provoking real social change. Travels through the networks of media space. Spread rapidly if they provoke our interest.
1. Publicity stunts/ activist pranks
2. Co-opted/bandwagon viruses and self generated viruses
3. Product/ideology (unintentional)
What is the lastf rontier?
"The last frontier is the the datasphere for media space
Rushkoff views media technologies as extensions of two things: what does he mean and why?
1. living organisms
2. planetary ecosystems
Brodie: "Memes" — Why bother with understanding memes? What is Brodie's "working definition" of memes.
it makes the world make sense and you can accomplish more things
unit of info in a mind whose existence influences events such that more copies of itself gets created in other minds.
know eras of communication
The tribal age
The literate age
The print age
The electric age
Social message of the printing press
Mechanized mass society
Social message of the television
Society of the spectacle
Social message of the car
Mobile consumer society
Social message of the computer
Social message of electric light
A 24/7/365 non stop civilization, we are the center of everything
What did Guy Debord mean by "the spectacle"?
technological and cultural shift to replace lived experience with representa-tions of lived experience.
How does lift imitate art?
Using filters and photoshop to make us look more like other instagram posts
Hours spent watching sports,
playing video games; worth of ESPN; cost of Super Bowl ads; Hyperreality and Cowboys Stadium; Jean Baudrillard and "maps
31 billion hours of sports
180 million people play video games atleast one hour a day
ESPN worth 28 billion
Average superbowl ad price was 5 million
Huge TV screen, screen is almost as big as the field maps overtaking territories
Plato's Cave and The Truman Show
Truman Burbank inhabits a "reality" that exists entirely within a massive TV studio. Don't know true reality
The Age of Show Business" — Know main effects of television; What is the "supra-ideology" of TV and why?
We are living through the spectacle rather than living in reality. The TV becomes a reality to us
entertainment is the supra-ideology of all discourse on TV no matter what is depicted or from what point of view the overarching presumption is that it is there for our amusement and pleasure
Our "species is a
sucker" for what? What is cable news good at?
We are a sucker for novelty, entertainment and spectacle
Cable news is good at stories at glance, not so much context
Recommended textbook explanations
A Concise Introduction To Logic (Mindtap Course List)
Lori Watson, Patrick J. Hurley
Psychology: Principles in Practice
Spencer A. Rathus
Myers' Psychology for the AP Course
David G Myers
Myers' Psychology for AP
David G Myers
Other sets by this creator
quiz one editing
media sociewty final
media quiz 2