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2 Written questions

2 Multiple choice questions

  1. any paid form of communication through mass media directed at identified consumers to provide information and influence their actions
  2. the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives.

2 True/False questions

  1. pricethe money a customer must pay for a product or service


  2. distributionany form of communicaton used to inform, persuade, or remind