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2 Written questions

2 Multiple choice questions

  1. the money a customer must pay for a product or service
  2. any form of communicaton used to inform, persuade, or remind

2 True/False questions

  1. advertisingany paid form of communication through mass media directed at identified consumers to provide information and influence their actions

          

  2. marketingthe process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives.