2 Written questions
2 Multiple choice questions
- any paid form of communication through mass media directed at identified consumers to provide information and influence their actions
- the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to creat exchanges that satisfy individual and organizational objectives.
2 True/False questions
price → the money a customer must pay for a product or service
distribution → any form of communicaton used to inform, persuade, or remind