Market research means collecting and analyzing information about capabilities within the market to satisfy agency needs.
Market research is conducted to—
Ø Determine if commercial items or non-developmental items are available to meet the Government's needs.
Ø Customary practices regarding customizing, modifying or tailoring of items to meet customer needs and associated costs;
Ø Customary practices, including warranty, buyer financing, discounts, contract type considering the nature and risk associated with the requirement, etc., under which commercial sales of the products are made;
Ø The requirements of any laws and regulation unique to the item being acquired;
Ø The availability of items that contain recovered material and items that are energy efficient
Ø The distribution and support capabilities of potential suppliers, including alternative arrangements and cost estimates; and
Ø Size and status of potential sources
Some techniques are --
Ø Contacting knowledgeable individuals in Government and industry regarding market capabilities to meet requirements;
Ø Reviewing the results of recent market research undertaken to meet similar or identical requirements;
Ø Publishing formal requests for information in appropriate technical or scientific journals or business publications;
Ø Obtaining source lists of similar items from other contracting activities or agencies, trade associations or other source;
Revising catalogs and other general available product literature published by manufacturers, distributors, and dealers or available on-line.