Study sets, textbooks, questions
Upgrade to remove ads
MKT 301: Chapter 12
Terms in this set (19)
What does sense and respond mean in relation to demand chains?
view of the market; planning starts with the needs of the target customer
What is a value delivery network?
the company, suppliers, distributors, and ultimately customers who "partner" with each other to improve the performance of the entire system.
What is a marketing/distribution channel?
a set of interdependent organizations that help make a product or service available for use or consumption by the consumer or business user.
What is the role of marketing intermediaries?
to transform the assortments of products made by producers into the assortments wanted by consumers.
What is a direct marketing channel?
a marketing channel with no intermediary levels; the company sells directly to consumers.
What is an indirect marketing channel?
A marketing channel with one or more intermediaries.
What is horizontal channel conflict?
Conflict among firms at the same level of the channel.
What is channel conflict?
Disagreements over goals, roles, and rewards
What is vertical channel conflict?
conflict between different levels of the same channel.
What is a conventional distribution channel?
A distribution channel consisting of one or more independent producers, wholesalers, and retailers. Each is a separate business seeking to maximize its own profits, perhaps even at the expense of the system as a whole.
What is a vertical marketing system (VMS) ?
consists of producers, wholesalers, and retailers acting as a unified system. One channel member owns the others, has contracts with them, or wields so much power that they must all cooperate.
What are multichannel distribution systems?
Distribution systems that occur when a single firm sets up two or more marketing channels to reach one or more customer segments.
What is disintermediation?
occurs when product or service producers cut out intermediaries and go directly to final buyers, or when radically new types of channel intermediaries displace traditional ones.
What is intensive distribution?
A strategy in which marketers stock their products in as many outlets as possible. (Ideal for producers of convenience products and common raw materials)
What are the types of intensive distribution strategies?
intensive, exclusive, and selective
What is exclusive distribution?
(when producers purposely limit the number of intermediaries handling their products) The producer gives only a limited number of dealers the exclusive right to distribute its products in their territories
What is selective distribution?
Involves the use of more than one, but fewer than all, of the intermediaries who are willing to carry a company's products.
What are marketing logistics (a.k.a physical distribution)
Planning, implementing, and controlling the physical flow of goods, services, and related information from points of origin to points of consumption to meet customer requirements at a profit.
What is supply-chain management?
managing upstream and downstream value-added flows of materials, final goods, and related information among suppliers, the company, resellers, and final consumers
Other sets by this creator
MKT 301: Final Review
Marketing 301: Chapter 13
MKT 301: Chapter 11
MKT 301: Chapter 10
Other Quizlet sets
Marine Science 202 Midterm 1 Invert Fact Sheet
The Cardio Vascular and Lymphatic systems- Chapter…
Individuals and Society
Med Surg Final Meds
a. You plan to make five deposits of $1,000 each, one every 6 months, with the first payment being made in 6 months. You will then make no more deposits. If the bank pays 6% nominal interest, compounded semiannually, how much will be in your account after 3 years? b. One year from today you must make a payment of$4,000. To prepare for this payment, you plan to make two equal quarterly deposits (at the end of Quarters 1 and 2) in a bank that pays 6% nominal interest compounded quarterly. How large must each of the two payments be?
You have decided that you need a new computer to help get your homework done. The total cost is $840. You decide to charge it on a credit card. The interest rate is 18 percent, so the minimum monthly payment the first month is$33.60. If you only pay the minimum each month, about how long will it take to pay for the computer?
What are some pros and cons of holding high levels of current assets in relation to sales? Use the DuPont equation to help explain your answer.
Assume that interest rate parity holds and that 90-day risk-free securities yield a nominal annual rate of 3% in the United States and a nominal annual rate of 3.5% in the United Kingdom. In the spot market, 1 pound=$1 53. a. What is the 90-day forward rate? b. Is the 90-day forward rate trading at a premium or a discount relative to the spot rate?