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Terms in this set (83)
Each role covered in our textbook has a requirement for knowledge of Microsoft Office/Google Apps.
Which is not one of the two prevailing approaches to assessing competitive advantage?
IT stands for:
IT (Technology) is changing everything - from guest expectations and needs to industry structure to how we perform our jobs and what skills we will need to be successful.
Laura Habina, the interview subject for Chapter 1, uses the technical tools from Smith Travel Research (STR), Travelclick and other technology tools to help make decisions that:
Laura Habina, the interview subject for Chapter 1 works for the Intercontinental New York Barclay, in the position of:
Assistant Director of Revenue Management
A competitive advantage can include building in "switching costs" (things that lock in a customer to a product or company).
SWOT stands for:
Strengths, Weaknesses, Opportunities and Threats
The Director of Security of a hospitality location has to be familiar with which of the following IT issues?
All of the Choices
People who can cross multiple disciplines or areas of knowledge are called:
In a SWOT Analysis, __________ refers to factors that have the potential to harm an organization.
Regarding SWOT, ___________ in the area of _____________________ can cause the most damage and need to be considered in an organization's strategic planning.
Threats and Weaknesses
Computers of various types are ubiquitous.
To prolong competitive advantage, Hopper recommends shifting focus of IT to how it is used rather than on the tools themselves.
In the interview with Jennifer Jones, she states that one of the most important aspects of security is focused around credit card security.
Which of the following is not a task performed by all computers?
Which of the following is not hardware?
Photos, videos, and graphics are shown in Pixels?
How many bits make up a byte?
What 4 tasks are performed by every computer?
Input, Storage, Processing, Output
Bi in Binary Code means what in Latin?
Detailed instructions that control the operation of a computer system is________________________________.
An advanced software development created ________ software that analyzes a network for irregularities.
NBA (Network Behavior Analysis)
A(n) ________ is a transmission system that connects two or more applications running on different computers.
API Stands For:
Application Protocol Interface
Botnets may spread:
All of the Choices
A newer form of formatting and presentation on the Web with greater emphasis on the meaning of the data is:
Extensible markup language (XML)
www.psu.edu is an example of:
Uniform Resource Locator (URL)
Firewalls allow unauthorized users to access Internet resources.
One format of the web that provides formatting and presentation functionality as well as navigation and search capabilities is:
Drones are becoming more prevalent in Hospitality as a service delivery option.
According to the text, telephone tricks where one party calls another and tricks that party into giving access information is an example of:
One of the advantages of using a GDS is that the GDS often comes with powerful Analytics?
Which Airline was the founder of SABRE?
Per the Interview, Melissa Navarro suggested places to look for emerging trends, new developments and innovations. Which is not one of the recommendations?
SaaS and Cloud Vendors
Focus on flight/hotel rates is important but so is basic guest experience issues.
GDS is primarily a ________________function.
A GDS holds inventory.
ROI is expressed as a percentage or a ratio.
A new position emerging in the hospitality industry is someone who oversees all of the distribution channels, makes sure content, rates, availability information and selling rules and restrictions are up to date in each channel. This position is called:
Cross-selling includes all but the following:
Which of the following is not a role of the GDS?
In the interview, Melissa Maher Navarro suggests that student look for well-rounded (potentially international) experiences.
An example of Up-selling is:
Selling room upgrades or packages
The text defines this as "entire network of people, systems, technology, and distribution channels used to help lodging providers sell their products and services."
The elimination of middlemen is also known as:
The number of people who shop versus the number of people who actually make or book reservations is known as the ________ ratio or sometimes called a conversion ratio.
There are typically 5 distribution models. Pricing across these models is exactly the same.
Which of the following is not a GDS?
A critical piece of software that accompanies a database is a(n) ______________________ that allows users and database administrators to access and edit data.
Two primary keys used together are a _________________.
According to the interview with Dan Bell, he says that the velocity of change is faster than ever.
Which of the following is an OTA (Online Travel Agent)?
Hospitality databases do all of the following, except _________________.
Produce important reports
An organized, centralized collection of data serving applications is/are ___________________.
The data language of choice for DBMS's is SQL.
SQL Injections are a way to hack databases.
A collection of bytes or data with a specific meaning like "last name" is a ________________________________.
A collection of of fields such as "last name" or "first name" or "Penn State email address" is a __________________________.
A collection of records such as "Customers" "Vendors" and "Employees" is a ______________________________________________.
For CRM to be effective, customer touchpoints must be engaged. These touchpoints include:
all of the choices
Restaurants want to understand channels that are the fastest growing or represent the greatest proportion of their business so they can ensure they are optimizing them. Which of these are not a channel:
RFID is becoming less prevalent in managing inventory of things like linens and uniforms and ensuring safety of employees.
1) Whom to attract; 2) How to Serve; 3) How to Monetize; and 4) When to cross or upsell are:
Information Asymmetry - differences in information that explains why firms respond differently and at different times to specific situations. These specific situations may include but not limited to:
All of the Choices
Comes from providing context to data, it is data that has been endowed with meaning and purpose,
___________ is the synthesis of multiple sources of information over time to create conceptual frameworks, theories and axioms.
The level of knowledge each employee in the same company has is different.
Data and information can be perishable.
What is known, when, and by whom, and then, how that information is put to use to beat the competition is the definition of:
Reports are often not efficient or timely and may contain lagging indicators = historical operating information like financials.
$10 profit per unit is:
Every person has unconscious biases.
According to the HBR video, each perspective must list both:
Goals and Metrics
According to the HBR video, a balanced scorecard should have 4 perspectives. They are:
Financial, Customer, Internal, and Learning &Growth
What kind of reports are daily snapshots of key performance indicators and operating statistics (e.g. revenue, occupancy, average daily rate, guest satisfaction scores)?
Things to remember about data and information include 4 of these 5. Which one is not true.
Data is at the top of the DIKW pyramid
VR stands for:
AR stands for:
The first AR smartphone apps came out in what year?
AR requires more sophisticated technology than VR, but the key components for both have remained the same since the 1960s.
Tethered headsets are more interesting to Hospitality than wireless/cordless headsets.
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